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    Chapter and Conference Paper

    A Classification Model for Serious Games Used in Museums, Galleries and Other Cultural Sites

    Serious Games (SGs) and Gamification concepts have been introduced lately in many kinds of museum and cultural sites experiences: from on-site gamified navigation to virtual tours in ancient times. Museums and...

    Ioannis Paliokas, Stella Sylaiou in Strategic Innovative Marketing and Tourism (2019)

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    Chapter and Conference Paper

    OneAppy: An Interactive Platform Providing Novel Marketing Channels and Promoting Product and Services to the Tourism Industry

    Nowadays, marketers are required to rethink their marketing strategies, and provide innovative approaches, based on new communication technologies, alongside the classic channels of business promotion. OneAppy...

    Ioannis Paliokas, Stella Sylaiou… in Strategic Innovative Marketing and Tourism (2019)