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Chapter and Conference Paper
A Classification Model for Serious Games Used in Museums, Galleries and Other Cultural Sites
Serious Games (SGs) and Gamification concepts have been introduced lately in many kinds of museum and cultural sites experiences: from on-site gamified navigation to virtual tours in ancient times. Museums and...
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Chapter and Conference Paper
OneAppy: An Interactive Platform Providing Novel Marketing Channels and Promoting Product and Services to the Tourism Industry
Nowadays, marketers are required to rethink their marketing strategies, and provide innovative approaches, based on new communication technologies, alongside the classic channels of business promotion. OneAppy...