Page
%P
-
Chapter and Conference Paper
Saussure Semiotic Theory Analysis of Public Service Advertisements: A Case Study of CCTV Water Resource PSAs (2021–2023)
Public service advertisements are crucial in regulating general behavior, guiding positive public opinion, and promoting new social norms. This study aims to explore the role of symbolic expression in conveyin...
-
Chapter and Conference Paper
Analysis of ASEAN Water Resource Policies in the Context of Belt and Road Initiative: A Perspective on Sustainable Development Goal 6 (SDG6)
Water scarcity is a pressing global challenge that has garnered increasing attention due to its multifaceted implications for ecosystems, human health, and socio-economic development. With the escalating influ...