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2 Result(s)

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  1. No Access

    Chapter and Conference Paper

    Brand Marks Analysis. Criteria and Evaluation Components to an Analysis Tool

    Brand Mark is one of the most relevant visual identity elements for the differentiation and identification of a brand and often the most used sign in various media. Although the effectiveness of some contempor...

    Daniel Raposo, Fernando Moreira da Silva… in Advances in Creativity, Innovation, Entrep… (2021)

  2. No Access

    Chapter and Conference Paper

    Guidance and Public Information Systems: Diagnosis and Harmonization of Tourist Signage

    The greater influx of tourists to certain territories raised the need to inform, guide and communicate basic messages, with a universal language, expressed through various analog and digital supports. This pro...

    João Neves, Fernando Moreira da Silva… in Advances in Creativity, Innovation, Entrep… (2021)