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  1. Article

    Open Access

    Meta-analysis of 46,000 germline de novo mutations linked to human inherited disease

    De novo mutations (DNMs) are variants that occur anew in the offspring of noncarrier parents. They are not inherited from either parent but rather result from endogenous mutational processes involving errors of D...

    Mónica Lopes-Marques, Matthew Mort, João Carneiro, António Azevedo… in Human Genomics (2024)

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  2. No Access

    Article

    Beyond Brand Hate: Are You Willing to Forgive a Negative Experience with Your Smartphone Mobile Communications’ Brand?

    This paper aims to assess the antecedents of brand forgiveness in smartphones and mobile communications sectors. A new conceptual model postulates that past negative experiences (PNE), symbolic incongruence an...

    Jorge Costa, António Azevedo in Corporate Reputation Review (2023)

  3. No Access

    Chapter and Conference Paper

    Influence of Socio-cultural Pressure on Internalization of the Thin Body Ideal and the Effect of Fitness Advertising Endorsers (Thin Versus Overweight/Realistic)

    This paper discusses the influence of socio-cultural pressure on internalization of the thin body ideal and the effect of endorser’s appearance (thin versus overweight) mediated by self-congruency. The interse...

    António Azevedo, Ângela Azevedo in Uniting Marketing Efforts for the Common G… (2023)

  4. No Access

    Chapter

    Innovation on Research Methods: Geotagged Photos as a Proxy Tool to Map Heritage and Cultural Ecosystem Services Hotspots

    This chapter aims to assess the most relevant coastal cultural ecosystem services (CES) hotspots, in the site selected as case study, La Guardia (Spain). This proposes an innovative research method using geota...

    António Azevedo, Maria Pilar Munõz Duenas… in Tourism Innovation in Spain and Portugal (2021)

  5. No Access

    Chapter and Conference Paper

    Cobranding between Fast Fashion Brands and Luxury Brands: A Case Study Approach

    When H&M, a fast fashion brand, launched their first cobranding collection in 2004, with Karl Lagerfeld (current Chanel’s Chief Designer and Creative Director), there was a slight break in their traditional co...

    Beatriz Eiras, António Azevedo in Finding New Ways to Engage and Satisfy Global Customers (2019)

  6. No Access

    Chapter and Conference Paper

    Celebrity Branding Advertising Processing: A Conceptual Model

    Recently, some celebrities have created their own perfume brands. This study proposes a conceptual model for the celebrity branding advertising processing which acknowledges the influence of celebrity-related ...

    António Azevedo in Rediscovering the Essentiality of Marketing (2016)

  7. No Access

    Article

    Building customer–brand relationships in the mobile communications market: The role of brand tribalism and brand reputation

    The mobile communications industry is an important sector with European total revenues growing approximately 10 per cent per year and reaching 174 billion in 2007 (GSMA, 2008). Markets all over Europe are matu...

    Brigita Jurisic, António Azevedo in Journal of Brand Management (2011)