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Chapter and Conference Paper
Problematics of a Territorial Brand Visual Identity Creation: Portalegre Territory as a Case Study
The identity of a territory comprises a complex and dynamic inexhaustible network. This article aims to understand the intersection between this complexity and the process of creating a graphic brand. This stu...
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Chapter and Conference Paper
A Checklist Proposal to Evaluate the Quality of University Websites
Currently, internet is the most wanted medium of communication and most used by people or entities. Unquestionably, it has transformed significantly consumer behaviour, namely in the access to information or i...
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Chapter and Conference Paper
Master in Food Design, the Creation of a New Brand Identity
This article aims to address the issue of the importance of the creation of a new brand identity for a new master course. It’s intend understand the complexity of the creation of a new identity and what topic...