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    Chapter and Conference Paper

    The Study of “Big Quality” Satisfaction Evaluation

    The concept of “high quality” became more and more concerned in the world, the study of the “big quality” satisfaction evaluation is necessary, which is a basic work of macro quality management. This paper dre...

    Lizhong Tong, Taoyu Jia in Recent Developments in Data Science and Business Analytics (2018)

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    Chapter and Conference Paper

    Research on Evaluation Index System of Enterprise Brand Competitiveness: Taking Liquor Industry as an Example

    With the increasingly fierce market competition, the competition among enterprises has risen to brand competition. The brand competitiveness is essentially a different advantage beyond the competitors, which e...

    Yan Fan, Lizhong Tong in Recent Developments in Data Science and Business Analytics (2018)

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    Chapter and Conference Paper

    Study of Customer Value Attribute System Based on Fuzzy Evaluation

    As a new source of creating competitive advantage, the measurement and evaluation of customer value has guiding significance to the practice of business administration. The system of customer value attributes ...

    Lizhong Tong, Huajun Luo in Proceedings of the Ninth International Con… (2015)