Abstract
As a new source of creating competitive advantage, the measurement and evaluation of customer value has guiding significance to the practice of business administration. The system of customer value attributes is proposed based on a review of relevant researches, aims at solving the problem of the lack of quantitative measurement. Delphi method, Analytic Hierarchy Process and Fuzzy evaluation are taken into the calculation of the customer value in this research. Finally, a case of an electronic communication equipment enterprise is presented in order to guide management practice.
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Tong, L., Luo, H. (2015). Study of Customer Value Attribute System Based on Fuzzy Evaluation. In: Xu, J., Nickel, S., Machado, V., Hajiyev, A. (eds) Proceedings of the Ninth International Conference on Management Science and Engineering Management. Advances in Intelligent Systems and Computing, vol 362. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-47241-5_71
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DOI: https://doi.org/10.1007/978-3-662-47241-5_71
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