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Chapter
Conclusion: Time for Change?
Some general elections are quickly forgotten, mere milestones along the way of the country’s political odyssey. Others can be turning points — and not necessarily only those that result in a change of governme...
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Chapter
Were the Polls Wrong about the Lib Dems All Along?
Opinion polls in modern elections serve several purposes. From the amount of attention that tends to be paid after the election to analysing the accuracy of the final ‘predictions’, it might seem that this rat...
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Chapter
The Public and the Polls
The pollsters’ chapters in this volume are concerned with the answers to two related questions. What methodology will best achieve our professional function of accurately measuring the opinions and predicting ...