Skip to main content

and
  1. No Access

    Chapter

    Conclusion: Time for Change?

    Some general elections are quickly forgotten, mere milestones along the way of the country’s political odyssey. Others can be turning points — and not necessarily only those that result in a change of governme...

    Simon Atkinson, Roger Mortimore in Political Communication in Britain (2011)

  2. No Access

    Chapter

    Were the Polls Wrong about the Lib Dems All Along?

    Opinion polls in modern elections serve several purposes. From the amount of attention that tends to be paid after the election to analysing the accuracy of the final ‘predictions’, it might seem that this rat...

    Simon Atkinson, Roger Mortimore in Political Communication in Britain (2011)

  3. No Access

    Chapter

    The Public and the Polls

    The pollsters’ chapters in this volume are concerned with the answers to two related questions. What methodology will best achieve our professional function of accurately measuring the opinions and predicting ...

    Roger Mortimore, Simon Atkinson in Political Communications (2007)