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Chapter and Conference Paper
Visual Representation of Design Process: Research Projects in Communication Design
This study results of the application of the visual thinking methods through a non-interventionist methodology divided in two steps: exploratory interviews and exploratory descriptive diagrams. The research in...
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Chapter and Conference Paper
Lexus Used-Vehicle Online Platform: Comparative Analysis of Major Competing Brands’ Websites
The purchase of cars is increasingly influenced by digital. For this reason, car brands have increasingly focused on digital communication strategies in order to capture public interest in their products. This...
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Chapter and Conference Paper
The Potential of Narrative Devices in a Video Promoting the Use of an Ambarscience Didactic Toy in Classrooms
This research aimed to study and develop an advertising video to promote the placement of an ambarscience didactic toy in the Primary School classroom context, as complement to the teaching process, as this is...
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Chapter and Conference Paper
Research Project Management in Communication Design: Design Methodology Applied to Communication Design Research
The present article results from a research project, which, as the objective simplifying the research project management in communication design. This project intends to demonstrate the importance of an applic...
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Chapter
Synthesis Models of Project and Design Methodologies Applied in Research Projects in Communication Design
The present study results from a set of studies developed in the scope of project and design methodologies. Through non-interventionist and interventionist methodologies with qualitative basis, the methodologi...