10 Result(s)
within
Chapter
Conference Paper
Daniel Raposo
Industrial Design
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Chapter and Conference Paper
Visual Representation of Design Process: Research Projects in Communication Design
This study results of the application of the visual thinking methods through a non-interventionist methodology divided in two steps: exploratory interviews and exploratory descriptive diagrams. The research in...
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Chapter and Conference Paper
Lexus Used-Vehicle Online Platform: Comparative Analysis of Major Competing Brands’ Websites
The purchase of cars is increasingly influenced by digital. For this reason, car brands have increasingly focused on digital communication strategies in order to capture public interest in their products. This...
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Chapter and Conference Paper
Brand Marks Analysis. Criteria and Evaluation Components to an Analysis Tool
Brand Mark is one of the most relevant visual identity elements for the differentiation and identification of a brand and often the most used sign in various media. Although the effectiveness of some contempor...
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Chapter and Conference Paper
Guidance and Public Information Systems: Diagnosis and Harmonization of Tourist Signage
The greater influx of tourists to certain territories raised the need to inform, guide and communicate basic messages, with a universal language, expressed through various analog and digital supports. This pro...
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Chapter and Conference Paper
The Potential of Narrative Devices in a Video Promoting the Use of an Ambarscience Didactic Toy in Classrooms
This research aimed to study and develop an advertising video to promote the placement of an ambarscience didactic toy in the Primary School classroom context, as complement to the teaching process, as this is...
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Chapter and Conference Paper
Research Project Management in Communication Design: Design Methodology Applied to Communication Design Research
The present article results from a research project, which, as the objective simplifying the research project management in communication design. This project intends to demonstrate the importance of an applic...
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Chapter and Conference Paper
A Checklist Proposal to Evaluate the Quality of University Websites
Currently, internet is the most wanted medium of communication and most used by people or entities. Unquestionably, it has transformed significantly consumer behaviour, namely in the access to information or i...
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Chapter and Conference Paper
Research Project in Communication Design: Development of a Management Model
The present study results from a set of studies developed in the scope of the project and design methodologies. Through non-interventionist and interventionist methodologies with qualitative basis, a managemen...
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Chapter and Conference Paper
The Role of Visual Curation as a Contribution to the Development of Interfaces Between Academia and Business
By exploring the concept of image curation, this article presents a proposal for the applicability of image curation in the development of Projects of Design, exploring the role of visual curation as a contrib...
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Chapter and Conference Paper
The Relevance of Communication Design and the Undeniable Power of Brands
Communication design can well be framed as the heartland of effective communication. Brands are the result of a communication design exercise and their impact on lifestyles, either in terms of behaviour change...
