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    Exploring the Influencing Factors of Live-Streaming Viewers’ Participation Intention from the Perspective of Source Credibility Model and Cognitive Load - An Example of Mobile Device Users

    In this study, we divide various behaviors of live-streaming viewers into non-creating, contributing and money-support three levels to exploring the influencing factors of live-streaming viewers’ participatio...

    Shu-Chen Yang, Tzu-Ting Feng, Yu-Hui Wang in Multidisciplinary Social Networks Research (2019)