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  1. No Access

    Chapter

    How People Vote, and Why Some Don’t

    The British voter is subjected to a heavy barrage of propaganda from all the major parties — and to occasional salvoes from minor groups and independents — during election campaigns, and to a lesser degree at ...

    Dick Leonard, Roger Mortimore in Elections in Britain (2005)

  2. No Access

    Chapter

    How People Vote, and Why Some Don’t

    The British voter is subjected to a heavy barrage of propaganda from all the major parties — and to occasional salvoes from minor groups and independents — during election campaigns, and to a lesser degree at ...

    Dick Leonard, Roger Mortimore in Elections in Britain (2005)

  3. No Access

    Chapter

    Constituencies and the Electoral System

    The House of Commons has at present 659 members, each of whom is the representative of a single-member constituency.1 The origin of the different constituencies is diverse. Some constituency names, particularly t...

    Dick Leonard, Roger Mortimore in Elections in Britain (2005)

  4. No Access

    Chapter

    The Campaign in the Constituencies

    The announcement by the Prime Minister of an impending general election precipitates a flurry of activity in constituency and local party branches throughout the country. Emergency meetings are hastily convene...

    Dick Leonard, Roger Mortimore in Elections in Britain (2005)

  5. No Access

    Chapter

    Constituencies and the Electoral System

    The House of Commons has at present 659 members, each of whom is the representative of a single-member constituency.1 The origin of the different constituencies is diverse. Some constituency names, particularly t...

    Dick Leonard, Roger Mortimore in Elections in Britain (2005)

  6. No Access

    Chapter

    The Campaign in the Constituencies

    The announcement by the Prime Minister of an impending general election precipitates a flurry of activity in constituency and local party branches throughout the country. Emergency meetings are hastily convene...

    Dick Leonard, Roger Mortimore in Elections in Britain (2005)

  7. No Access

    Chapter

    Opinion Polls

    Apart from television, the most important new factor which has influenced elections in the post-war period has been the public opinion polls. No politician worth his salt is now ignorant of the latest state of...

    Dick Leonard, Roger Mortimore in Elections in Britain (2005)

  8. No Access

    Chapter

    Opinion Polls

    Apart from television, the most important new factor which has influenced elections in the post-war period has been the public opinion polls. No politician worth his salt is now ignorant of the latest state of...

    Dick Leonard, Roger Mortimore in Elections in Britain (2005)

  9. No Access

    Chapter

    Political Parties: National

    Political parties are the lifeblood of electoral politics in Britain, as in almost every other democracy in the world. The overwhelming majority of Parliamentary candidates are party adherents, and it is an ex...

    Dick Leonard, Roger Mortimore in Elections in Britain (2005)

  10. No Access

    Chapter

    Candidates

    No special qualifi cations whatever are legally required of Parliamentary candidates; the only positive requirements are virtually those which also apply to voters — that is, to be a British or Commonwealth su...

    Dick Leonard, Roger Mortimore in Elections in Britain (2005)

  11. No Access

    Chapter

    Political Parties: National

    Political parties are the lifeblood of electoral politics in Britain, as in almost every other democracy in the world. The overwhelming majority of Parliamentary candidates are party adherents, and it is an ex...

    Dick Leonard, Roger Mortimore in Elections in Britain (2005)

  12. No Access

    Chapter

    Candidates

    No special qualifications whatever are legally required of Parliamentary candidates; the only positive requirements are virtually those which also apply to voters — that is, to be a British or Commonwealth sub...

    Dick Leonard, Roger Mortimore in Elections in Britain (2005)

  13. No Access

    Book

    Political Communications

    The General Election Campaign of 2005

    Dominic Wring, Jane Green, Roger Mortimore (2007)

  14. No Access

    Chapter

    The Public and the Polls

    The pollsters’ chapters in this volume are concerned with the answers to two related questions. What methodology will best achieve our professional function of accurately measuring the opinions and predicting ...

    Roger Mortimore, Simon Atkinson in Political Communications (2007)

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    Chapter

    Looking Through the Other End of the Microscope: How the Public Experienced the General Election Campaign

    While other chapters in this volume mostly consider the actors in the 2005 General Election, examining how they set about trying to communicate with the voting public or why they did so in the way they did, th...

    Robert Worcester, Roger Mortimore, Paul Baines in Political Communications (2007)

  16. No Access

    Book

    Political Communication in Britain

    The Leader Debates, the Campaign and the Media in the 2010 General Election

    Dominic Wring, Roger Mortimore (2011)

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    Chapter

    The Campaign As Experienced by the Voters in the Battleground Seats

    This chapter explores the election campaign from the point of view of the voters in some of the key Labour-Conservative battleground constituencies, where the eventual outcome of the election was likely to be ...

    Roger Mortimore, Helen Cleary, Tomasz Mludzinski in Political Communication in Britain (2011)

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    Chapter

    Conclusion: Time for Change?

    Some general elections are quickly forgotten, mere milestones along the way of the country’s political odyssey. Others can be turning points — and not necessarily only those that result in a change of governme...

    Simon Atkinson, Roger Mortimore in Political Communication in Britain (2011)

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    Chapter

    Were the Polls Wrong about the Lib Dems All Along?

    Opinion polls in modern elections serve several purposes. From the amount of attention that tends to be paid after the election to analysing the accuracy of the final ‘predictions’, it might seem that this rat...

    Simon Atkinson, Roger Mortimore in Political Communication in Britain (2011)

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    Chapter and Conference Paper

    Asymmetric Political Image Effects and the Logic of Negative Campaigning

    Political marketing campaigns frequently use negative campaigning approaches, in which a candidate’s advertising criticizes an opponent, but the practice is controversial. Negative advertising in the 2012 US P...

    Roger Mortimore, Paul Baines in Ideas in Marketing: Finding the New and Po… (2015)

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