Political Communication in Britain
Polling, Campaigning and Media in the 2015 General Election
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Chapter
Social Conditions
The Standard Regions previously used have been superseded from the 1990s onwards —the principal difference being the separation of London from South East and the transfer of the northern Home Counties and Ess...
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The Economy and Public Finance
The Treasury and, from 1964–69, have provided governments with their main official guidance.
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Armed Forces and Defence
Committee of Imperial , 1904–1946
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Local Government
By 1900, elected local government in Great Britain existed in three tiers: county and parish councils. The districts, which were subdivisions of counties, might be rural districts, urban districts, municipal...
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Introduction
During the closing stages of the General Election David Cameron brandished a letter written by an outgoing Labour Treasury minister joking ‘I’m afraid there is no money’. In the still ongoing financial uncerta...
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The Polls and Their Context
Roger Mortimore and Anthony Wells explore the nature of modern opinion polling in the UK, which has changed dramatically in the few years since the last substantial studies were published: this provides necess...
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Measuring British Public Opinion on the Monarchy and the Royal Family
This chapter assesses public opinion, as measured through opinion polls since the inter-war period, and makes a distinction between monarchy as institution, and royal family—permitting insights into individual...
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Chapter and Conference Paper
Asymmetric Political Image Effects and the Logic of Negative Campaigning
Political marketing campaigns frequently use negative campaigning approaches, in which a candidate’s advertising criticizes an opponent, but the practice is controversial. Negative advertising in the 2012 US P...
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Political Communication in Britain
The Leader Debates, the Campaign and the Media in the 2010 General Election
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The Campaign As Experienced by the Voters in the Battleground Seats
This chapter explores the election campaign from the point of view of the voters in some of the key Labour-Conservative battleground constituencies, where the eventual outcome of the election was likely to be ...
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Conclusion: Time for Change?
Some general elections are quickly forgotten, mere milestones along the way of the country’s political odyssey. Others can be turning points — and not necessarily only those that result in a change of governme...
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Were the Polls Wrong about the Lib Dems All Along?
Opinion polls in modern elections serve several purposes. From the amount of attention that tends to be paid after the election to analysing the accuracy of the final ‘predictions’, it might seem that this rat...
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The Public and the Polls
The pollsters’ chapters in this volume are concerned with the answers to two related questions. What methodology will best achieve our professional function of accurately measuring the opinions and predicting ...
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Looking Through the Other End of the Microscope: How the Public Experienced the General Election Campaign
While other chapters in this volume mostly consider the actors in the 2005 General Election, examining how they set about trying to communicate with the voting public or why they did so in the way they did, th...
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When Elections are Held
Apart from the result, the principal uncertainty about a British general election is its timing. Unlike in the USA and the great majority of democratic states outside the Commonwealth, there is no fixed date f...
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An Evolving System
In 1254 the Sheriff of each county was ordered to send two knights, chosen by the county, ‘to consider what aid they would give the King in his great necessity’; eleven years later the Parliament summoned by S...
