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    Chapter

    Measuring British Public Opinion on the Monarchy and the Royal Family

    This chapter assesses public opinion, as measured through opinion polls since the inter-war period, and makes a distinction between monarchy as institution, and royal family—permitting insights into individual...

    Roger Mortimore in The Windsor Dynasty 1910 to the Present (2016)

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    Chapter

    The Campaign As Experienced by the Voters in the Battleground Seats

    This chapter explores the election campaign from the point of view of the voters in some of the key Labour-Conservative battleground constituencies, where the eventual outcome of the election was likely to be ...

    Roger Mortimore, Helen Cleary, Tomasz Mludzinski in Political Communication in Britain (2011)

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    Chapter

    Conclusion: Time for Change?

    Some general elections are quickly forgotten, mere milestones along the way of the country’s political odyssey. Others can be turning points — and not necessarily only those that result in a change of governme...

    Simon Atkinson, Roger Mortimore in Political Communication in Britain (2011)

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    Chapter

    Were the Polls Wrong about the Lib Dems All Along?

    Opinion polls in modern elections serve several purposes. From the amount of attention that tends to be paid after the election to analysing the accuracy of the final ‘predictions’, it might seem that this rat...

    Simon Atkinson, Roger Mortimore in Political Communication in Britain (2011)

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    Chapter

    The Public and the Polls

    The pollsters’ chapters in this volume are concerned with the answers to two related questions. What methodology will best achieve our professional function of accurately measuring the opinions and predicting ...

    Roger Mortimore, Simon Atkinson in Political Communications (2007)

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    Chapter

    Looking Through the Other End of the Microscope: How the Public Experienced the General Election Campaign

    While other chapters in this volume mostly consider the actors in the 2005 General Election, examining how they set about trying to communicate with the voting public or why they did so in the way they did, th...

    Robert Worcester, Roger Mortimore, Paul Baines in Political Communications (2007)

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