Overview
- Includes supplementary material: sn.pub/extras
Part of the book series: Contributions to Management Science (MANAGEMENT SC.)
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About this book
Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.
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Keywords
Table of contents (19 papers)
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Introducing ‘Economics and Management of Franchising Networks’
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Theoretical Views of the Franchise Governance Structure
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Plural Forms and Other Hybrid Organizational Forms
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Contract Design and Compensation
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Knowledge and Strategic Management Issues
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International Market Entry Through Franchising
Editors and Affiliations
Bibliographic Information
Book Title: Economics and Management of Franchising Networks
Editors: Josef Windsperger, Gérard Cliquet, George Hendrikse, Mika Tuunanen
Series Title: Contributions to Management Science
DOI: https://doi.org/10.1007/978-3-7908-2662-3
Publisher: Physica Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 2004
Softcover ISBN: 978-3-7908-0202-3Published: 08 June 2004
eBook ISBN: 978-3-7908-2662-3Published: 06 December 2012
Series ISSN: 1431-1941
Series E-ISSN: 2197-716X
Edition Number: 1
Number of Pages: VI, 364
Topics: Organization, Industrial Organization, Marketing