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Smart contract applications in the built environment: How prepared are Nigerian construction stakeholders?
Studies have demonstrated that advanced technology, such as smart contract applications, can enhance both pre- and post-contract administration...
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Predictive Analytics in Marketing Using Artificial Intelligence
In today’s dynamic and rapidly evolving business landscape, the implementation of artificial intelligence (AI) in marketing has become imperative for...
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Social context-aware and fuzzy preference temporal graph for personalized B2B marketing campaigns recommendations
Many businesses benefit from the business-to-business (B2B) campaign recommendation strategy. Complex commodities and user profiles restrict the...
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Artificial Intelligence Applications for Marketing
Artificial intelligence (AI) has rapidly become an indispensable technology for marketers to enhance their strategies and improve customer...
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Digital Marketing
The current state of e-commerce heavily relies on digital marketing, as it enables companies to connect with their target consumers, enhance their...
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Marketing and Smart Technologies Proceedings of ICMarkTech 2021, Volume 2
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of...
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Marketing and Smart Technologies Proceedings of ICMarkTech 2021, Volume 1
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of...
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Fair Data Marketing in HCN
In data marketing, a data owner can sell his/her data to a data buyer for profit considerations. The data buyer can utilize the data for various...
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Diagnosis and Optimization of Marketing Strategy Based on Association Rule Mining Algorithm
In marketing, can not leave the sup. of modern information technology means. Through the Internet database, enterprises use big date mining (DM)...
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The Smart Tourist Destination as a Smart City Project
A number of cities around the world have begun to implement smart destination projects with the aim of improving the standard of living of their...
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Artificial Intelligence in Marketing: Concerns and Solutions
This paper studied the implementation of artificial intelligence (AI) in marketing while taking the privacy and security problems into consideration....
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Information system-theoretic view on the architecture of smart manufacturing systems: a case study in the Democratic People’s Republic of Korea
This paper is written to propose a new architecture of the smart manufacturing system from the perspective of information system theory by...
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Keystone for Smart Communities—Smart Households
This chapter deals with the fundamental components that are used to build a smart house and building. This chapter also shows how smart homes and...
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Automatic feature recognition from STEP file for smart manufacturing
Industrial organizations are increasingly adopting computer-aided manufacturing (CAM) and computer-aided design (CAD) tools to streamline...
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Analytical Analysis of Information-Centric Networking in Smart Grids
Smart grid (SG), the new generation of power system, is relying on its communication layer in order to fill the old electricity system gaps. The...
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Based on neutrosophic fuzzy environment: a new development of FWZIC and FDOSM for benchmarking smart e-tourism applications
The task of benchmarking smart e-tourism applications based on multiple smart key concept attributes is considered a multi-attribute decision-making...
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AI and Smart Technologies for Smart Agriculture Environment
The global agricultural landscape is undergoing a profound transformation driven by technological innovation. This transformation is encapsulated by...
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Artificial Intelligence and Its Application in Marketing
AI uses are fluctuating over the years owing to the development. Applications of new technologies and the kind of outcomes it has shown are...
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Policy Framework for Realizing Net-Zero Emission in Smart Cities
This policy framework, when implemented over time, will provide a strategic roadmap for smart cities to achieve net-zero emissions. This promotes...
