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Entrepreneurs′ perceptions of innovation, wine tourism experience, and sustainable wine tourism development: the case of Romanian wineries
Innovation in the wine tourism network is the path to success, considering the rapid changes in customer behaviour. The purpose of this study—based...
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Wine Tourism Experience: A Service Ecosystem Perspective
Wine tourism is becoming more important for many destinations as it plays a critical role in supporting local economies and cumulatively the wine...
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Sustainable Wine Tourism: Best Practices
Tourism-related activities, despite being commercially beneficial, have exacerbated severe environmental and socioeconomic challenges. The need of...
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Develo** Sustainable Tourism in Tanzania: Perspective from Wine Stakeholders
This chapter underscores the current business environment for wine tourism in Tanzania and identifies opportunities for its establishment using the...
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Wine Tourism: A Complex Tangible, Intangible and Experiential Marketing Matrix
During the past decades, wine has been highly associated with tourism, as part of a fine dining and hospitality experience but also in the production...
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Discovering Enocotourism in the Ribera del Duero Appellation: A New Concept Combining Wine Tourism and Ecotourism for a Unique Experience
The wine industry plays a significant role in contributing to the economy and has become a popular tourism attraction worldwide. The Ribera del Duero...
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Technology Advances and Innovation in Wine Tourism New Managerial Approaches and Cases
This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving...
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Design Factors of Mobile App in Wine Tourism: Creating Customer Value Through the Whole Wine Tourism Journey
Smartphones and mobile apps have penetrated all aspects of our lives, and wine tourism is not an exception. As we still know little about the...
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The Future of the Wine Tourism Experience: The Potential of Smart(er) Winescapes?
While the wine tourism sector has seen a steady technological evolution over the last several decades, wineries engaged in wine tourism still tend to...
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Wine Tourism, Circular Economy Practices and Hospitality in the Spanish Wine Industry: The Case of Bodegas Casa Sicilia Wine Restaurant
The objective of this research is to analyze the link between wine tourism, winery restaurant activity, circular economy practices, and sustainable...
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Wine Tourism in Montenegro in the Post-COVID-19 Era
The aim of this paper is to explore the level of wine tourism development in Montenegro, focusing on the challenges emerged by the COVID-19 pandemic....
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Wine Tourism in the Province of Alicante (Spain). Revitalization of Wine Heritage as a Strategy for Tourism Diversification and Differentiation in Mature Tourist Destinations
Tourism in the twenty-first century has been marked by the need to seek new development strategies based on formulas for diversification and...
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Spain's Wine Tourism: Evaluating the Economic Contributions of Wineries and Museums
Wine and tourism form an intricate nexus, providing tourists with a unique experiential journey while fostering the economic, socio-cultural, and...
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“Improvisational” Wine Tourism: An Alternative Model of Managing Technological Changes
Wine tourism industry has progressively seen its offerings shifting from a service-based to an experience-based economy mostly relying on advanced...
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Map** the New Normal in Northern California: Innovations in Wine Tourism After COVID-19
The pandemic lockdowns of 2020 and 2021 had a profound economic and social impact on Northern California tourism, traditionally a bell-weather region...
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Wine Tourism Entrepreneurship in Brazil
Wine tourism is one of the most popular forms of tourism due to the way it integrates culture, history and consumption patterns. The aim of this...
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Phygital Innovations for Wine Tourism During the COVID-19 Pandemic: The Case of the Jurançon Wine Cooperative in South West France
The objective of this chapter is to analyse the innovations adopted by the Jurançon Wine Cooperative (South West France) during the COVID-2019...
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Wine Tourism, the Business of Wine, and the Impact of the Environöment and Sustainability
According to the United Nations, climate change has been named the defining issue of the twenty-first century. The impact of global warming has...
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FOMENT: Promoting Technology Acceleration and Adoption in the Australian and International Wine Tourism Industry
The wine tourism industry is a good example of how technological advances are changing the industry value chain and promoting closer relationships...