Abstract
Smartphones and mobile apps have penetrated all aspects of our lives, and wine tourism is not an exception. As we still know little about the effective design of mobile wine apps, this chapter reviews the previous literature in order to identify critical success design factors. The chapter proposes a framework that identifies two major dimensions of wine tourism mobile apps namely, content and functionality. The chapter explain the features of each dimension and it provides several examples showing how the former need to be designed so that they can provide customer value during the whole wine tourism journey, i.e. before, during and after the wine trip/experience. As the customer value is conceptualised to have various dimensions (including functional/utilitarian, hedonic/emotional, and social value), it is proposed that future research can look at how mobile app design can be customised to satisfy the needs and preferences of various wine tourism segments seeking different types of customer value at different consumption contexts.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Alonso, A. D., Bressan, A., O’Shea, M., & Krajsic, V. (2013). Website and social media usage: implications for the further development of wine tourism, hospitality, and the wine sector. Tourism Planning and Development, 10(3), 229–248.
Bellman, S., Potter, R. F., Treleaven-Hassard, S., Robinson, J. A., & Varan, D. (2011). The effectiveness of branded Mobile phone apps. Journal of Interactive Marketing, 25(4), 191–200.
Boiano, S., Bowen, J. P., & Gaia, G. (2012). Usability, design and content issues of mobile apps for cultural heritage promotion: The Malta culture guide experience. ar**v preprint ar**v:1207.3422.
Castañeda, J. A., Frias, D. M., & Rodriguez, M. A. (2009). Antecedents of internet acceptance and use as an information source by tourists. Online Information Review, 33(3), 548–567.
Chang, I.-C., Chou, P.-C., Yeh, K.-J., & Tseng, H.-T. (2016). Factors influencing Chinese tourists’ intentions to use the Taiwan medical travel app. Telematics and Informatics, 33, 401–409.
ComScore. (2017). The 2017 U.S. Mobile App Report. https://www.comscore.com/Insights/Presentations-and-Whitepapers/2017/The-2017US-Mobile-App-Report. Accessed 12 Dec 2021.
Cyr, D., Head, M., & Ivanov, A. (2009). Perceived interactivity leading to e-loyalty: Development of a model for cognitive–affective user responses. International Journal of Human Computer Studies, 67(10), 850–869.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.
Dimitrovski, D., Joukes, V., Rachão, S., & Tibério, M. L. (2019). Wine tourism apps as wine destination branding instruments: Content and functionality analysis. Journal of Hospitality and Tourism Technology, 10(2), 136–152.
Fang, J., Zhao, Z., Wen, C., & Wang, R. (2017). Design and performance attributes driving mobile travel application engagement. International Journal of Information Management, 37, 269–283.
Goh, D. H., Ang, R. P., Lee, C. S., & Lee, C. K. (2010). Determining services for the mobile tourist. Journal of Computer Information Systems, 51(1), 31–40.
Gupta, A., Dogra, N., & George, B. (2018). What determines tourist adoption of smartphone apps? An analysis based on the UTAUT-2 framework. Journal of Hospitality and Tourism Technology, 49(1), 50–64.
Huang, G., & Ren, Y. (2020). Linking technological functions of fitness mobile apps with continuance usage among Chinese users: Moderating role of exercise self-efficacy. Computers in Human Behavior, 103, 151–160.
Kennedy-Eden, H., & Gretzel, U. (2012). A taxonomy of mobile applications in tourism. E-Review of Tourism Research, 10(2), 47–50.
Kim, E., Lin, J., & Sung, Y. (2013). To app or not to app: Engaging consumers via branded mobile apps. Journal of Interactive Advertising, 13(1), 53–65.
Kleijnen, M., de Ruyter, K., & Wetzels, M. (2007). An assessment of value creation in mobile service delivery and the moderating role of time consciousness. Journal of Retailing, 83(1), 33–46.
Ko, E., Kim, E. Y., & Lee, E. K. (2009). Modeling consumer adoption of mobile shop** for fashion products in Korea. Psychology & Marketing, 26(7), 669–687.
Kumar, S., & Shah, A. (2021). Revisiting food delivery apps during COVID-19 pandemic? Investigating the role of emotions. Journal of Retailing and Consumer Services, 62, 102595.
Kumar, D., Purani, K., & Viswanathan, S. (2018). Influences of ‘appscape’ on mobile app adoption and m-loyalty. Journal of Retailing and Consumer Services, 45, 132–141.
Lamsfus, C., Wang, D., Alzua-Sorzabal, A., & **ang, Z. (2015). Going mobile: Defining context for on-the-go travelers. Journal of Travel Research, 54(6), 691–701.
Lee, S. A. (2018). m-servicescape: Effects of the hotel mobile app servicescape preferences on customer response. Journal of Hospitality and Tourism Technology, 9(2), 172–187.
Li, M., Dong, Z. Y., & Chen, X. (2012). Factors influencing consumption experience of mobile commerce: A study from experiential view. Internet Research, 22(2), 120–141.
Lizzi, G., Prosino, S., & Cantoni, L. (2013). Online motor magazines: An opportunity for eTourism? In L. Cantoni & Z. **ang (Eds.), Information and communication technologies in tourism 2013: Proceedings of the international conference in Innsbruck, Austria, 22–25 January (pp. 363–374). Springer.
Newman, C. L., Wachter, K., & White, A. (2017). Bricks or clicks? Understanding consumer usage of retail mobile apps. Journal of Services Marketing, 32(2), 211–222.
Pihlström, M., & Brush, G. J. (2008). Comparing the perceived value of information and entertainment mobile services. Psychology & Marketing, 25(8), 732–755.
Rashid, R. A., Ismail, R., Ahmad, M., Abdullah, N. A. C., Zakaria, R., & Mamat, R. (2020). Mobile apps in tourism communication: The strengths and weaknesses on tourism trips. Journal of Physics: Conference Series, 1529, 042056.
Sigala, M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117, 312–321.
Sigala, M., & Robertson, R. (2019). Management & Marketing of wine destinations. Theory, practice and cases. Palgrave.
Statista. (2021). Mobile app usage - Statistics & Facts. https://www.statista.com/topics/1002/mobile-app-usage/#dossierSummary. Accessed 23 June 2022.
Tan, G. W. H., Lee, V. H., Lin, B., & Ooi, K. B. (2017). Mobile applications in tourism: The future of the tourism industry? Industrial Management & Data Systems, 117(3), 560–581.
Tarute, A., Nikou, S., & Gatautis, R. (2017). Mobile application driven consumer engagement. Telematics and Informatics, 34(4), 145–156.
van Noort, G., & van Reijmersdal, E. A. (2019). Branded apps: Explaining effects of brands’ mobile phone applications on brand responses. Journal of Interactive Marketing, 45, 16–26.
Verma, R., Stock, D., & McCarthy, L. (2012). Customer preferences for online, social media, and mobile innovations in the hospitality industry. Cornell Hospitality Quarterly, 53(3), 183–186.
Wang, D., & **ang, Z. (2012). The new landscape of travel: A comprehensive analysis of smartphone apps. In M. Fuchs, F. Ricci, & L. Cantoni (Eds.), Information and communication Technologies in Tourism 2012 (pp. 308–319). Springer.
Wang, D., Park, S., & Fesenmaier, D.R. (2011). An examination of information services and smartphone applications. https://www.researchgate.net/profile/Daniel_Fesenmaier/publication/268200092_An_Examination_of_Information_Services_and_Smartphone_Applications/links/57891b6308ae5c86c99ad30c/An-Examination-of-Information-Services-and-Smartphone-Applications.pdf. Accessed 21 Jan 2021.
Wang, D., Park, S., & Fesenmaier, D. R. (2012). The role of smartphones in mediating the touristic experience. Journal of Travel Research, 51(4), 371–387.
Xu, R., Frey, R. M., Fleisch, E., & Ilic, A. (2016). Understanding the impact of personality traits on mobile app adoption – Insights from a large-scale field study. Computers in Human Behavior, 62, 244–256.
Zhao, Z., & Balagué, C. (2015). Designing branded mobile apps: Fundamentals and recommendations. Business Horizons, 58(3), 305–315.
Zimmerman, A. (2013). Mobile app localization for the hotel industry in Asia. MultiLingual, 24(5), 38–40.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 Springer Nature Singapore Pte Ltd.
About this chapter
Cite this chapter
Sigala, M., Dimitrovski, D., Joukes, V. (2023). Design Factors of Mobile App in Wine Tourism: Creating Customer Value Through the Whole Wine Tourism Journey. In: Sigala, M., Haller, C. (eds) Technology Advances and Innovation in Wine Tourism. Springer, Singapore. https://doi.org/10.1007/978-981-19-8277-4_4
Download citation
DOI: https://doi.org/10.1007/978-981-19-8277-4_4
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-19-8276-7
Online ISBN: 978-981-19-8277-4
eBook Packages: Business and ManagementBusiness and Management (R0)