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The time-varying effects of rhetorical signals in crowdfunding campaigns
As crowdfunding success relies heavily on designing campaigns that attempt to influence potential backers within a fixed time frame, this study...
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Rhetorical Analysis and Marketing Texts
The author discusses the value of a rhetorical approach in the analysis of scholarly discourse and provides an overview of how rhetoric will be used...
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Entrepreneurial ecosystems, regional clusters, and industrial districts: Historical transformations or rhetorical devices?
Following the call for an assessment of recent developments and an understanding of the state-of-the-art of entrepreneurial ecosystems, this paper...
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A Rhetorical Analysis of sdlogic.net
This chapter provides a detailed reading of the website instituted by the founders of S-D logic. The website provides up-to-date discourse around the...
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Strategic Formation of CEO Apologies: Emulating Post-Crisis Public Statements Through GPT-4
In this research, we delve into the capacity of the GPT-4 artificial intelligence model to emulate CEO apology statements during crises, which are...
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Rhetoric and the Agonistic Moment of S-D Logic
This chapter examines the rhetorical structures and strategies embedded in the document that forms the foundational moment of S-D logic, the 2004...
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Cover Images of Inflight Magazines as Airlines’ Methods of Impression Management: Alitalia’s Ulisse Magazine and Finnair’s Blue Wings Magazine
This research examines the cover images of two inflight magazines— Ulisse (Alitalia) and Blue Wings (Finnair)—as a method for airlines to manage their...
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Understanding Users' Group Behavioral Decisions About Sharing Articles in Social Media: An Elaboration Likelihood Model Perspective
The decision to share information is a common phenomenon in individuals’ daily social media use (e.g., Twitter, micro-blogs). However, research on...
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The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric
This study aims to empirically investigate the influence of a green brand story strategy on perceived brand authenticity (PBA) and brand trust. The...
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Develo** persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design
This paper presents a comprehensive review of persuasion techniques and their applications in the context of designing persuasive communication...
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Creating Spiritual Community: An Analysis of 1 John 1:1–10
This chapter explores the role of spiritual leaders in the development of organizational community. The pericope 1 John 1:1–10 demonstrated John’s...
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Vulnerability in Leadership: An Analysis of John 13
John 13:1–20 contains an account of the last teaching of Jesus with his original twelve disciples in the evening before his arrest. The book of John...
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Performing Cities from Peripheries. Inclusive Design Experiences and Anthropological Practices to Rethink Public Spaces in Milan
The essay critically analyses the emergence of a “performative city”, in a dialogue between design and anthropology, by focusing on different...
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From modesty to market: shareholder reactions to humility rhetoric in family and nonfamily firms under media scrutiny
Family firms are typically associated with a respected system of values, yet the impact of such values on shareholder reactions remains to be...
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“We are a hub for tech, innovation, and entrepreneurship”: how places use tech-driven storytelling for nation branding
Innovation is essential for all entities today, including cities, states, regions, and nations. These entities not only establish policies to drive...
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Tracking the Identity of the Organisation via Twitter: Metadiscourse Analysis
This chapter investigates what external communication on social media platforms, such as Twitter, can reveal about organisational members’ core...
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Introduction to Cybersecurity
We live in a digital-connected world where our identities, likes, dislikes, eating habits, shop** behavior, financial information, and medical...
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Ocean as a Generative Metaphor for Future Organizations
Metaphors are an analogical way of describing something that is less known in terms of something that is better known and understood. A process or...
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Power and Knowledge Without Knowledge or Power
This chapter takes a deeper look at the ethical questions involved in an overclaim; this is beyond fraud in certain ways, because of the widespread...
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Using AI in the creation of municipality slogans
In this exploratory study, Chat Generative Pre-trained Transformer (ChatGPT), a chatbot developed by OpenAI, is utilized in the creation of slogans...