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Factors influencing consumers purchase intention during Covid-19 pandemic in the case of Dessie Town, Ethiopia
The health emergency undertaken by the Ethiopian government to counter the impact of the Covid-19 virus has been reflected in consumer behavior. The...
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The role of overt and covert narcissism in virtual goods purchase motivations and intention
With more and more people engaging in virtual environments, the virtual goods market is highly profitable and expanding rapidly. Literature to date...
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Assessing the impact of social media influencers on purchase intention of male cosmetics: mediating role of desire to mimic
As men become more conscious of their looks and grooming requirements, the Indian cosmetics market is growing to include items for men’s skincare....
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Predicting CRM purchase intention by examining congruence, shop** orientation and mood moderation: Applying congruence theory with SEM-ANN-NCA method
Recent studies highlight the significance of how congruence has gained much attention from distinct scholars evaluating the apparent match between...
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Factors affecting customer intention to return in online shop**: the roles of expectation disconfirmation and post-purchase dissonance
This study integrates expectation disconfirmation theory and cognitive dissonance theory into a model to explain why individual customers choose to...
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Purchase intention of Amazon sustainable brands: a hybrid approach of structural equation modeling and Rasch model
This article conducts a comprehensive examination of brand-based equity closely linked to environmental sustainability in the Amazon Rainforest. The...
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Exploring live shop** dynamics: Insights from purchase intention using structural equation modelling
Live shop** is emerging as a prominent trend in marketing strategy. While it has reached an advanced stage of integration in Asian countries such...
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Do Real-Time Reviews Matter? Examining how Bullet Screen Influences Consumers’ Purchase Intention in Live Streaming Commerce
Bullet screen as a type of real-time reviews published by viewers is an important unique feature in live streaming commerce. However, it is unclear...
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Determinants of consumers’ purchase intention on digital business model platform: evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique
Online digital market platform business model designers, marketers, and retailers can further expand their marketing strategies to draw in and keep...
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Promote or inhibit? Research on the transition of consumer potential purchase intention
A dramatic shift from offline to online has happened in consumer behavior, leading to enterprises ploughing a large number of digital advertisements...
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Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain
Blockchain technology has been increasingly utilized in multiple businesses to validate the reliability of information related to ingredients and...
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Factors Influencing Consumer Purchase Intention in Pakistan
Consumer goods manufacturers in a competitive market, pay close attention to consumer purchase intentions in order to retain their market reputation...
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Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship
With the rise of influencer marketing, companies and brands are increasingly cooperating with social media influencers as another important promotion...
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Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach
Cause-related marketing (CaRM) has gained popularity as a method of boosting company value through profit-driven giving. Although the concept of CaRM...
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Book now, pay later: the effects of delays in payments and temporal distance on consumers’ perceptions and purchase intention
In today’s hotel industry, ‘book now, pay later’ practice is widespread. However, despite the prevalence of this phenomenon, the psychological and...
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The mediating role of exogenous shocks in green purchase intention: evidence from italian fashion industry in the Covid-19 era
This work investigates how the COVID-19 outbreak has affected consumers’ green purchasing intention in the fashion industry. It examines how this...
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A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory
Drawing on the dual-systems theory (DST), this study proposes a research model that focuses on how the characteristics of the key opinion leader...
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How Does Dietarian Identity Influence Purchase Intention and Consumer Trust?
Consumers’ perception of the impact of their consumption choices on the environment, health, and animal welfare leads them to change their habits....
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Identifying purchase intention through deep learning: analyzing the Q &D text of an E-Commerce platform
Identifying purchase intention by analyzing the Query and the Document of the product description (Q &D) text is one of the most important means of...
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Impact of Artificial Intelligence on Purchase Intention: A Bibliometric Analysis
Technology development has brought about new business practices and improved its ability to affect consumer behavior. Technology use also makes it...