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Is brand commitment the missing link in the internal branding and brand citizenship behaviours relationship in services sector: a meta-analysis
The study aims to meta-analyse the role of brand commitment (BC) in internal branding practices (IB) and brand citizenship behaviours (BCB)...
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Service strategy’s effect on firm performance: A meta-analysis of the servitization literature
The servitization literature has evolved into a rich field of academic inquiry that today calls for a consolidation of extant knowledge and opens new...
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Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry
How does advertising affect supply and demand in the entertainment industry? Different advertising and distribution mechanisms and unique product...
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Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis
This study is a meta-analysis of how pull marketing actions influence the effectiveness of marketing actions employed by multichannel firms. Pull...
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Revisiting the Internationalization-Performance Relationship: A Twenty-Year Meta-Analysis of Emerging Market Multinationals
With the rapid growth of emerging market multinational enterprises (EMNEs), increasing interest has been focused on exploring the...
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Decision Support System (DSS) for Hierarchical Allocation of Resources and Tasks for Disaster Management
After the occurrence of a natural disaster, it is of paramount importance to take efficient measures to reduce the casualties and damage to...
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40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis
Despite firms’ extensive usage of loyalty programs (LPs) and decades-long academic research on their effectiveness, LPs’ effects on customer loyalty...
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Real-time linear antenna array synthesis of broadside pattern using improved dwarf mongoose optimization algorithm
This research introduces a novel framework that combines the dwarf mongoose optimization (DMO) algorithm with the sine–cosine algorithm (SCA) for the...
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A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance
While companies devote extensive resources to sales force monitoring and compensation, executives continue to puzzle over how to properly motivate...
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US Natural Gas Consumption Analysis via a Smart Time Series Approach Based on Multilayer Perceptron ANN Tuned by Meta-heuristic Algorithms
Today, balancing energy supply and demand due to limited resources has become one of the most important concerns of governments. Therefore,...
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Meta-frontier: literature review and toolkit
Introduced in the 1970s and refined at the beginning of the 2000s, the concept of meta-frontier is now recognized as the most popular operations...
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Dynamic and global drivers of salesperson effectiveness
Sales research has long established that salesperson individual and team drivers are key for executing effective selling strategies. Yet radical...
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Twitter-patter: how social media drives foot traffic to retail stores
This paper answers how changes in social media activity influence customers to visit nationally known, brick-and-mortar retail stores. We consider...
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Gender and generational cohort impact on entrepreneurs’ emotional intelligence and transformational leadership
Emotional intelligence (EI) and leadership style are topics that have attracted a growing interest in the literature. In this study, we posit that...
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A novel two-echelon hierarchical location-allocation-routing optimization for green energy-efficient logistics systems
The present paper addresses a novel two-echelon multi-product Location-Allocation-Routing problem (LARP). It also considers the integration of issues...
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Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing
Multichannel retailers need to understand how to allocate marketing budgets to customer segments and online and offline sales channels. We propose an...
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Nonparametric efficiency measurement of undergraduate teaching by university size
Conventional data envelopment analysis (DEA) models assume that all decision-making units (DMUs) are homogenous. While higher education institutions...
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Impact of informal institutions on the prevalence, strategy, and performance of family firms: A meta-analysis
Family-controlled firms (FCFs)’ prevalence, strategies, and performance differ across countries. We explain these differences through the lens of...
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Customer engagement in social media: a framework and meta-analysis
This research examines customer engagement in social media (CESM) using a meta-analytic model of 814 effect sizes across 97 studies involving 161,059...
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How Team Diversity Influences Online Medical Team Service Performance Through Shared Leadership: An Input-Process-Output Perspective
The relationship between team diversity and team performance is an essential topic in the literature about working teams, but evidence on the issue...
