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Learning Analytics: A Science in Rapid Expansion That Is Sha** the Future of Education
For many people, data science, learning analytics or artificial intelligence (AI) models applied to education, are still a thing of the future. But...
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Looking at Competitive Intelligence as an Emergent Practice. Recent Developments and Key Takeaways from Romania
The paper aims to provide a framework for understanding and analyzing the practices associated with competitive intelligence in young democracies. It...
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Digital communication strategies used by private companies, entrepreneurs, and public entities to attract long-stay tourists: a review
Globalization and the changes in the technological and social industries have facilitated international mobility in such a way that the distinctions...
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Science meets reality—empirical investigation of leadership approaches in literature and companies
The first empirical approach of this thesis will be dedicated to the examination of popular leadership literature. The further empirical approaches...
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Advances in the innovation of management: a bibliometric review
As the production model transforms from industrial manufacturing to a knowledge-based economy, management innovation becomes a strong driving force...
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Marketing research in China during the 40-year reform and opening
China’s reform and opening up policy initiated by the then leader Deng ** have undergone a 40-year process since 1978. This period was marked...
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Stakeholders and Science, Communication and Co**: An Abstract
When industry, government, and community actors join to address complex issues that impact them all, this is a multi-stakeholder system (Roloff...
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Value Capture and Beneficiary Stakeholders of the Next Generation of Supermarkets Marketing
A comprehensive discussion on the potential and prospects of unearthing the commercial, pedagogical and research value of supermarket card-based...
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Trust in the investor relationship marketing of startups: a systematic literature review and research agenda
An important task of entrepreneurs is the management of investor relations. Past literature has emphasized the role of trust for managing...
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Brand Origin Research: A Retrospective
This essay examines developments in brand origin (BO) and BO-related research since the publication of our study on the topic (i.e., Samiee, Shimp, &...
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The good, the bad, and the ugly: how counterfeiting is addressed in operations and supply chain management literature
This article aims to identify counterfeiting state-of-the-art and expand the Operations and Supply chain Management (OSCM) field from the identified...
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The role of digitalization in business and management: a systematic literature review
Digitalization is a powerful engine for economic growth in the world. In 2018, digitally transformed firms represented 13.5 billion US dollars of...
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The Future of Marketing
Remaining vigilant in changes in the diverse market environment is instrumental to proactively meet customers’ needs, wants, and expectations. In...
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State of the Art in Servitization Research
This chapter gives an overview of the state of the art in servitization research. It is step-by-step disclosed in this chapter, how, step** into...
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Conscious Consumption and Marketing Strategy
Environmentally sustainable business practices and shifts in consumer behavior towards consumption and ecological footprints are becoming...
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Issues in defining and placing consumer brand engagement
The paper aims to identify the current positioning of consumer brand engagement (CBE) in marketing literature, thus filling a gap and contributing to...
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Emerging technologies and analytics for a new era of value-centered marketing in healthcare
The healthcare system is undergoing a fundamental transformation fueled by regulatory shifts that reward value over volume, coupled with...
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Role of human resources in memorable customer experience
The realm of customer experience in marketing is constantly evolving due in no small part to technological advancements. This article tackles the...
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Bill Geist on the Future of Destination Marketing and DMOs
USA | Bill Geist is a 25-year consultant to the Destination Marketing Organization sector, working with over 200 communities since 1995. He is the...
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Purpose orientation: An emerging theory transforming business for a better world
Why are leaders rethinking their fundamental profit orientation and charting paths to broader strategies with societal goals based on “purpose”? More...
