Abstract
USA | Bill Geist is a 25-year consultant to the Destination Marketing Organization sector, working with over 200 communities since 1995. He is the host of the DMO industry podcast, DMOU (Destination Marketing Organization University) on which he interviews the best and the brightest in tourism marketing and management. Bill is the former CEO of Destination Madison (WI) and currently serves on the Board of the Destinations International Foundation. He is the author of Destination Leadership.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Kaefer, F. (2021). Bill Geist on the Future of Destination Marketing and DMOs. In: An Insider’s Guide to Place Branding. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-67144-0_12
Download citation
DOI: https://doi.org/10.1007/978-3-030-67144-0_12
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-67143-3
Online ISBN: 978-3-030-67144-0
eBook Packages: Business and ManagementBusiness and Management (R0)