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  1. No Access

    Article

    Which way to go? — Analysis of gaming revenue enhancement approaches for Macau

    This paper analyzes different approaches used by casinos to encourage gaming participation and raise gaming revenue and discusses their implications for Macau's casino operations. Different from Las Vegas, Mac...

    Zheng Gu in Journal of Revenue and Pricing Management (2007)

  2. No Access

    Article

    Product differentiation: Key to Macau's gaming revenue growth

    For a tourism destination, the purpose of revenue management is to maximise the amount and minimise the risk of tourism revenue. This paper demonstrates how Macau can maintain a stable gaming revenue growth vi...

    Zheng Gu in Journal of Revenue and Pricing Management (2006)

  3. No Access

    Article

    An examination of hotel room pricing methods: Practised and proposed

    Hotel room pricing faces numerous challenges. Product perishability, heterogeneous guests, limited quantitative sophistication, administrative costs and a growing availability of pricing information all contri...

    Emmett Steed, Zheng Gu in Journal of Revenue and Pricing Management (2005)

  4. No Access

    Article

    Yield Management Strategies for the Service Industries

    Zheng Gu in Journal of Revenue and Pricing Management (2002)