Abstract
Hotel room pricing faces numerous challenges. Product perishability, heterogeneous guests, limited quantitative sophistication, administrative costs and a growing availability of pricing information all contribute to making room pricing decisions difficult. This paper examines major hotel room pricing methods that have been proposed and/or practised, analyses their advantages and disadvantages, and provides recommendations regarding their use and improvement.
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1has extensive experience in the hotel business which includes positions such as area vice-president, vicepresident operations controller and general manager. He earned a PhD from University of Nevada, Las Vegas.
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Steed, E., Gu, Z. An examination of hotel room pricing methods: Practised and proposed. J Revenue Pricing Manag 3, 369–379 (2005). https://doi.org/10.1057/palgrave.rpm.5170121
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DOI: https://doi.org/10.1057/palgrave.rpm.5170121