1 Result(s)

Chapter and Conference Paper

Integration of Characteristics of Culture into Product Design: A Perspective from Symbolic Interactions

Cultural insight has become essential for improving designs for global and regional markets. However, little work is done on how to dissect culture and incorporate culture characteristics into design activitie...

Yu-Hsiu Hung, Wei-Ting Li, Yi Sheng Goh in Cross-Cultural Design. Methods, Practice, … (2013)