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Chapter and Conference Paper
Cross-Cultural Research on the Construction of Digital Media Takes Virtual Idol Landscape as an Example
Research background: In the context of digital media globalization, virtual idols, as a new type of media with its own relationship, is an extension of human strong relationship. Virtual idols add relationship...
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Chapter and Conference Paper
Kansei Marketing Strategies for Cultural and Creative Products
With the oversupply of goods, people began to pay attention to a higher level of emotional consumption. The pursuit of increasingly higher aesthetic quality has driven the popularity of the aesthetic economy a...
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Chapter and Conference Paper
A Discussion on Consumer Kansei Over the Relative Position and Price of Commodities
This study mainly explored whether the relative position of the visual elements of price and product in the design of an online shop** page affects consumer preferences. The objective of this study is to det...
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Chapter and Conference Paper
A Study on the Innovative Design of Fuzhou “FU” Cultural Tourism Products Based on Design Heuristics
Innovative design methods for cultural products have gradually become a research hotspot in the international design community. At present, most of the products in the market are designed to reflect cultural c...
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Chapter and Conference Paper
The Impact of Strategic Agility on Innovation in Cross-Organization R&D Management
Extensive attention has been paid to and much research has been carried out on strategic agility, a major means for business corporations to respond to external uncertainties in the management sector. Since th...
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Article
Open AccessMotivating factors behind the public’s use of smart recycling systems: perceived playfulness and environmental concern
Smart cities around the world are seeking effective ways to recycle waste. A smart recycling service system is a new recycling method that allows people to engage in environmental protection. Previous studies ...
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Chapter and Conference Paper
An Analytical Study of Cross-Cultural Design Factors Affecting Virtual Reality Teaching Experience
Objectives: With the COVID-19 epidemic, more and more schools are choosing online education and electronic devices for learning. Due to the uniqueness of the VR model, many teachers are introducing the use of VR...
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Chapter and Conference Paper
Realizing the Potential Effect of Interactable Concept Network for Idea Generation
Idea generation is the foundation of creativity and innovation, and learning various ideation methods, such as mind-map, scamper, etc. is a critical capability in a design-thinking course. With emerging techno...
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Chapter and Conference Paper
Design Education for Students with Disabilities: A Technical Graffiti Course in a High School
The emotional turmoil in the learning process can affect the overall outcome of learning, especially for students with disabilities, where negative emotions are often the biggest factor affecting learning outc...
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Chapter and Conference Paper
A Study of Cross-Cultural Communication in the NPD: Applying Piaget’s Theory to Multidisciplinary Communication in the Three Validation Stages
The importance of cross-functional and multi-disciplinary communication has been emphasized for new product development (NPD) in many researches. Many of them were discussed about the conflicts or problems amo...
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Chapter and Conference Paper
Post-COVID-19 Era Fashion Culture Perception Impacting on Beauty Consumption Behavior Change
The COVID-19 epidemic has affected the daily activities of people all over the world as never before. To prevent the epidemic, most people have greatly reduced outings, especially those that require face-to-fa...
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Chapter and Conference Paper
The Influence of Strategic Agility on Product Design Organizations’ Operations and Cultures
Responding to the uncertainties in a more volatile and ever-changing external environment, in recent years concepts, such as strategic agility, have been introduced in the management field to improve the flexi...
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Chapter and Conference Paper
Cross-Cultural Design: A Discussion of Industrial Product Packaging Based on the Product Service System and Technological Evolution Principles
The problem of over-consumption and waste of product packaging has aroused public concern. This study introduces the concept of product service system design and the technological evolution principle to addres...
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Chapter and Conference Paper
Cross-Cultural Education: The Effects of AR Technology and Learning Styles on Learning Achievements of Sculpture Course
Objectives: In the wake of the COVID-19 epidemic, more and more schools are opting for online learning, and the integration of AR or VR technology into learning is becoming a trend that is gaining popularity. For...
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Chapter and Conference Paper
The Strategic Advantages of Artificial Intelligence System for Product Design Teams with Diverse Cross-Domain Knowledge
New product development is often promoted and managed by enterprises in the form of projects. A new product development project involves a knowledge-intensive process and a series of complex team-working proce...
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Chapter and Conference Paper
Cross-Cultural Design: A Set of Design Heuristics for Concept Generation of Sustainable Packagings
The design teams responsible for develo** sustainable packagings often lack sufficient knowledge to generate different solution concepts. This lack of knowledge is an obstacle to the effective development of...
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Chapter and Conference Paper
Study on Creative Learning Strategies of Gender Grou** in Collaborative Learning of Graduation Project
This study is an exploratory study to explore the best creative learning strategies in graduation project after comparing learning choices between different groups through “collaborative guidance” and “mentor ...
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Chapter and Conference Paper
The Impact of Cross-Cultural Trade Conflicts on the Product Design Strategies of Chinese Home Appliance Enterprises
The signing of a memorandum by the President of the United States in March 2018, the U.S. coordinates the use of the clause mechanism to protect the U.S. trade interests, making the home appliance industry, wh...
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Article
Open AccessA study on the embarrassment of senders who missend emojis with opposite meanings on social apps: taking WeChat as an example
With the increasing popularity of social apps, sending emojis has become a very common way of expressing one’s emotions. However, situations often arise when people send the wrong emoji by mistake, or sometime...
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Chapter and Conference Paper
Will the Process of Creation Impact the Viewer’s Appraisal of the Creativeness of Artificial Intelligence Artworks?
At present, artificial intelligence products and programs are widely utilized in every aspect of people’s daily life, including artistic creation. The viewer usually sees the outcome rather than the process in...
