Skip to main content

2 Result(s)

within Wen Gong Remove this filter Marketing Remove this filter

and

  1. No Access

    Chapter and Conference Paper

    Global Use and Access of Social Networking Websites: A National Culture Perspective

    According to eMarketer, social media users worldwide reached 1.43 billion in 2012, representing a 19.2 % increase over the 2011 figures (Arno 2012). Such growth reflects the increasingly important role of soci...

    Wen Gong, Rod L. Stump, Zhan G. Li in Marketing Challenges in a Turbulent Busine… (2016)

  2. Chapter and Conference Paper

    The Effects of Web Addresses in Advertising in Urban China

    With the dramatic increase in both Internet population and Internet usage, online advertising expenditures in China climbed to about US$120 million in 2003, a 120 percent increase when compared to that of 2002...

    Wen Gong, Lynda M. Maddox in Assessing the Different Roles of Marketing… (2015)

    Download PDF (458 KB)