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    Chapter and Conference Paper

    Global Use and Access of Social Networking Websites: A National Culture Perspective

    According to eMarketer, social media users worldwide reached 1.43 billion in 2012, representing a 19.2 % increase over the 2011 figures (Arno 2012). Such growth reflects the increasingly important role of soci...

    Wen Gong, Rod L. Stump, Zhan G. Li in Marketing Challenges in a Turbulent Busine… (2016)