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  1. No Access

    Article

    CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis

    Multinational Enterprises (MNEs) use social media to reach a global audience. Simultaneously, Corporate Social Responsibility (CSR) has become an important feature of MNEs’ communications with stakeholders via...

    Arash Khalili Nasr, Mona Rashidirad, Vignesh Yoganathan… in Information Systems Frontiers (2024)

  2. No Access

    Article

    How Sustainable Luxury Influences Product Value Perceptions and Behavioral Intentions: A Comparative Study of Emerging vs. Developed Markets

    Coinciding with the rising development of emerging markets, sustainable consumption practices in these markets are increasingly under scrutiny. In this context, we compare empirical results from consumers in f...

    Victoria-Sophie Osburg, Vignesh Yoganathan, Fabian Bartsch… in Journal of Business Ethics (2024)

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    Chapter and Conference Paper

    Cultural Accommodation: Does Online Sensory Marketing Count? Examining the Effects of Fashion Brands’ Cultural Accommodation through Multisensory Website Design: An Abstract

    We study how foreign brands’ cultural accommodation delivered through multisensory website design influences local consumers’ perceptions and purchase decisions. We place particular emphasis on the Chinese fas...

    Zhiying Ben, Hongfei Liu… in Celebrating the Past and Future of Marketi… (2022)

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    Article

    Perspectives, Opportunities and Tensions in Ethical and Sustainable Luxury: Introduction to the Thematic Symposium

    Scholars agree that the environmental and societal impacts of consumption require greater attention, and need examining in more diverse market contexts. This editorial essay focuses on the nascent area of ethi...

    Victoria-Sophie Osburg, Iain Davies, Vignesh Yoganathan… in Journal of Business Ethics (2021)

  5. Article

    Open Access

    Effects of Ethical Certification and Ethical eWoM on Talent Attraction

    Whilst previous studies indicate perceived company ethicality as a driver of job seekers’ job-pursuit intentions, it is poorly understood how and why ethical market signals actually affect their application de...

    Victoria-Sophie Osburg, Vignesh Yoganathan, Boris Bartikowski… in Journal of Business Ethics (2020)

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  6. No Access

    Article

    The Core Value Compass: visually evaluating the goodness of brands that do good

    Brands that do good for the society as well as for themselves are motivated by the core values they espouse, which necessitates a better understanding of what qualities a true core value must possess. The inhe...

    Vignesh Yoganathan, Fraser McLeay, Victoria-Sophie Osburg… in Journal of Brand Management (2018)