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Article
Marketing on the metaverse: Research opportunities and challenges
The metaverse offers marketers the greatest potential to engage with customers and develop competitive advantages on a new medium since the advent of social media. Yet, immense uncertainty exists on what the m...
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Chapter and Conference Paper
The Effect of Information Organization and Decision Process on Decision Speed and Accuracy in a Purchase Task Context
Little research have explored purchase as a task. What is the decision process of the employee when asked by the boss to purchase a printer for the office? In a purchase task scenario, the onus is on the retai...
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Chapter and Conference Paper
Effects of Price/Quantity Presentation Order and Timing on Consumer Value Judgements
Bundling is defined as products or services sold together with two or more items at an equivalent or a lower price (Guiltinan 1987). Bagchi and Davis (2012) have demonstrated that the presentation order (price...
