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  1. No Access

    Chapter and Conference Paper

    The Need for Franchising Curriculum to Deliver Value to Underrepresented Groups: An Abstract

    For the fall of 2017, females were the majority with about 11.5 million attending colleges and universities compared to 8.9 million males (Institute of Education Sciences 2018). In addition, the enrollment of ...

    Rebecca Rast, Aaron Gleiberman… in Marketing Opportunities and Challenges in … (2020)

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    Chapter and Conference Paper

    The Bond of Identification: How Salespeople’s Affinity with Their Organization Impacts Selling Success—An Abstract

    The very foundation of relationship marketing practice hinges on the development and nurturing of meaningful exchanges between buyers, sellers, and the focal organization (Morgan and Hunt 1994). One critical e...

    Juliana White, Rebecca Rast… in Creating Marketing Magic and Innovative Fu… (2017)

  3. No Access

    Chapter and Conference Paper

    Effects of Price/Quantity Presentation Order and Timing on Consumer Value Judgements

    Bundling is defined as products or services sold together with two or more items at an equivalent or a lower price (Guiltinan 1987). Bagchi and Davis (2012) have demonstrated that the presentation order (price...

    Shuya Lu, Danny Weathers, Juliana White in Celebrating America’s Pastimes: Baseball, … (2016)