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  1. No Access

    Book

    Integrated Communications in the Postmodern Era

    Philip J. Kitchen, Ebru Uzunoğlu (2015)

  2. No Access

    Chapter

    Introduction: Integrated Communications in the Postmodern Age

    This book is intended for marketing and brand managers, market researchers, and in any field directly related to marketing and communication (Kitchen, 2010; 2013). It is proposed for postgraduate and under-gra...

    Philip J. Kitchen, Ebru Uzunoğlu in Integrated Communications in the Postmodern Era (2015)

  3. No Access

    Chapter

    Integrated Marketing Communications: A Contextual International Advertising Approach

    In the past quarter century, the concept of integrated marketing communications (IMC) has swept around the world and become an integral part of the marketing, and even the corporate, communication strategies o...

    Philip J. Kitchen, Marwa Tourky in Integrated Communications in the Postmodern Era (2015)

  4. No Access

    Article

    Corporate Identity Antecedents and Components: Toward a Theoretical Framework

    This paper undertakes a detailed review of the components of corporate identity (CI). This is necessitated by the recent emergence and focus upon CI and its frequent confusion with related issues such as corpo...

    Philip J Kitchen, Marwa E Tourky, Dianne Dean… in Corporate Reputation Review (2013)

  5. No Access

    Book

    The Dominant Influence of Marketing in the 21st Century

    The Marketing Leviathan

    Philip J. Kitchen (2013)

  6. No Access

    Chapter

    Introduction

    In the last decades of the 20th century, “marketing” was a dynamic force in all economies. It was also a driving force for change in many (not all) businesses throughout the century as companies attempted to t...

    Philip J. Kitchen in The Dominant Influence of Marketing in the 21st Century (2013)

  7. No Access

    Chapter

    The Age of Organisationalism

    A significant journey has been undertaken in this critical commentary on some of the problems associated with marketing in the 21st century. The 20th century — in retrospect — is seen as the “age of marketing” an...

    Philip J. Kitchen in The Dominant Influence of Marketing in the 21st Century (2013)

  8. No Access

    Chapter

    The Recasting, Questionability and Applicability of Hobbes’ Leviathan

    One may enquire as to the relevance of Hobbes’ Leviathan in a modern-day context. To explore this, it is necessary to explain some — I hasten to add — not all, of Hobbes’ book.

    Philip J. Kitchen in The Dominant Influence of Marketing in the 21st Century (2013)

  9. No Access

    Article

    Cause Related Marketing: Develo** a Tripartite Approach with BMW

    In today's fiercely competitive world, cause related marketing (CRM) plays an important role in business. It is seen as an effective way to build brands, create product awareness, revitalize corporate values a...

    Ioanna Papasolomou, Philip J Kitchen in Corporate Reputation Review (2011)

  10. No Access

    Article

    Managing the Changes in Corporate Branding and Communication: Closing and Re-opening the Corporate Umbrella

    While the controversy continues over whether an organization should focus on corporate or product branding, this paper explains why corporate branding is the most likely scenario for most multi-national organi...

    Don E Schultz, Philip J Kitchen in Corporate Reputation Review (2004)

  11. No Access

    Article

    Corporate Reputation: An Eight-Country Analysis

    Corporate reputation, or the management of the corporate brand, is playing an increasingly important role in terms of the propensity of business to build and sustain market, mind, and heart shares of customers...

    Philip J Kitchen, Andrew Laurence in Corporate Reputation Review (2003)

  12. No Access

    Book

    Raising the Corporate Umbrella

    Corporate communications in the 21st century

    Philip J. Kitchen, Don E. Schultz (2001)

  13. No Access

    Chapter

    Closing and re-opening the corporate umbrella

    In June, 1999, some 200 people in Belgium and France began to complain of digestive illnesses apparently caused by drinking Coca-Cola products.Within days, it was alleged that bottles had been infused with def...

    Don E. Schultz, Philip J. Kitchen in Raising the Corporate Umbrella (2001)

  14. No Access

    Chapter

    Raising the corporate umbrella — the 21st-century need

    Impatient investors and unforgiving directors are increasingly pinning the blame for their corporate woes on the chief executive.

    Philip J. Kitchen, Don E. Schultz in Raising the Corporate Umbrella (2001)

  15. No Access

    Chapter

    The role of integrated communication in the interactive age

    British Airways World Cargo (BAWC), which for a long time had been seen as the “other part” of BA, faced some significant challenges in the changing airfreight market of the early to mid- I990s. BA even consid...

    Philip J. Kitchen, Don E. Schultz in Raising the Corporate Umbrella (2001)