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    Article

    So What Really Changed After Enron?

    This paper considers the trends in managing corporate communications in a post-Enron environment, with specific reference to a major international study — the Corporate Reputation Watch — carried out by commun...

    Andrew Laurence in Corporate Reputation Review (2004)

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    Article

    Corporate Reputation: An Eight-Country Analysis

    Corporate reputation, or the management of the corporate brand, is playing an increasingly important role in terms of the propensity of business to build and sustain market, mind, and heart shares of customers...

    Philip J Kitchen, Andrew Laurence in Corporate Reputation Review (2003)