Value-ology
Aligning sales and marketing to shape and deliver profitable customer value propositions
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Article
Correction: Feasibility of conservative fluid administration and deresuscitation compared with usual care in critical illness: the Role of Active Deresuscitation Correction: After Resuscitation-2 (RADAR-2) randomised clinical trial
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Article
Open AccessTachykinin-related peptides modulate immune-gene expression in the mealworm beetle Tenebrio molitor L.
Tachykinins (TKs) are a group of conserved neuropeptides. In insects, tachykinin-related peptides (TRPs) are important modulators of several functions such as nociception and lipid metabolism. Recently, it has...
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Article
Feasibility of conservative fluid administration and deresuscitation compared with usual care in critical illness: the Role of Active Deresuscitation After Resuscitation-2 (RADAR-2) randomised clinical trial
Fluid overload is common in critical illness and is associated with mortality. This study investigated the feasibility of a randomised trial comparing conservative fluid administration and deresuscitation (act...
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Article
Open AccessSeawater salt-trapped Pseudomonas aeruginosa survives for years and gets primed for salinity tolerance
In nature, microorganisms have to adapt to long-term stressful conditions often with growth limitations. However, little is known about the evolution of the adaptability of new bacteria to such environments. Pseu...
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Article
Open AccessGenomics of experimental adaptation of Staphylococcus aureus to a natural combination of insect antimicrobial peptides
Antimicrobial peptides (AMP) are highly conserved immune effectors across the tree of life and are employed as combinations. In the beetle Tenebrio molitor, a defensin and a coleoptericin are highly expressed in ...
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Chapter
The Crime Novelist as Educator: Towards a Fuller Understanding of Crime Fiction
Crime fiction writers enable students to attain a fuller understanding of the genre by making them aware of the practice of writing. The interface between reading and writing is emphasized – all writers initia...
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Book
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Chapter
Driving Results Through Account-Based Marketing
In this chapter we will look at:
• Our definition of account-based marketing (ABM) related to the value stack
• The benefits ...
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Chapter
Aligning Products and Solutions to Themes: From Bombardment to Customer Value Conversations
In this chapter we will look at:
• How to array solutions, products and services under the themes you have selected
• Develop...
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Chapter
Develo** Coherent Campaigns
Now that you have the fundamentals, in this chapter we will explore how to bring your value proposition to life through a series of collective marketing activities.
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Chapter and Conference Paper
Urban Water Flow and Water Level Prediction Based on Deep Learning
The future planning, management and prediction of water demand and usage should be preceded by long-term variation analysis for related parameters in order to enhance the process of develo** new scenarios wh...
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Chapter
Cohesion Is the New Differentiator: Are You Ready?
Congratulations: you’ve almost got to the end of our book. We hope you’ve enjoyed it so far and more importantly that you’ve begun to move the customer value approach forward in your organisation. Right now yo...
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Chapter
Your Buyer’s Journey: Develo** a Consistent Message
In this chapter we will look at:
• A framework to understand how your buyers make decisions about your product or service
• H...
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Chapter
What Is Value?
This chapter explores what value is and how people see value differently.
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Chapter
The Value Proposing Professional
In this chapter we will look at:
• Understanding your personal value
• Understanding pre-emptive value judgements
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Chapter
Align or Die? Ensuring Marketing and Sales Are Aligned with the Customer
In this chapter we will look at:
• Why it is increasingly important for marketing and sales to align with the customer
• What...
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Chapter
Value Propositions: So What Are They?
In this chapter we will look at:
• What a value proposition is, and is not
• The different levels and types of value proposit...
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Chapter
Unearthing Customer Value
In this chapter we will look at:
• Why a theme-based approach to value propositions is beneficial
• How to get to the key the...
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Article
Land use scenarios and projections simulation using an integrated GIS cellular automata algorithms
Over the years, urban growth models have proven to be effective in describing and estimating urban development and have consequently proven to be valuable for informed urban planning decision. Therefore, this ...
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Article
Multi-GCM ensembles performance for climate projection on a GIS platform
Climate impact studies especially in the field of hydrology often depend on climate change projections at fine spatial resolution. General circulation models (GCMs), which are the tools for estimating future c...
