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  1. No Access

    Chapter and Conference Paper

    Driving Sustainable Shop** by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory: An Abstract

    There has been substantial research focused on sustainable advertising (Cummins et al. 2014), communications (White and Simpson 2013), environmental concern (Bhatnagar and McKay-Nesbitt 2016), and intentions a...

    Matthew B. Lunde, Carl-Philip Ahlbom in Finding New Ways to Engage and Satisfy Glo… (2019)

  2. No Access

    Chapter and Conference Paper

    Ethical Concerns of Un(Sustainable) Stakeholders: A Reexamination of Stakeholder Theory in Sustainable Decision-Making

    Sustainability and sustainable business practices have influenced many policy and strategy decisions in organizations. Stakeholders, such as owners, employees, customers, and community members are bombarded wi...

    Matthew B. Lunde in Marketing Transformation: Marketing Practice in an Ever Changing World (2018)