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Article
Open AccessDevelopment and Application of a Patient Group Engagement Prioritization Tool for Use in Medical Product Development
Patient group engagement is increasingly used to inform the design, conduct, and dissemination of clinical trials and other medical research activities. However, the priorities of industry sponsors and patient...
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Chapter
The Wicked Problem of Packaging and Consumers: Innovative Approaches for Sustainability Research
This chapter presents the methodology and consumer insights from a highly impactful research and design project, conducted over two years by the Fight Food Waste Cooperative Research Centre and RMIT University...
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Article
Open AccessA social marketing perspective of young adults' concepts of eating for health: is it a question of morality?
Poor dietary choices are a risk factor for non-communicable diseases. Young adults have low levels of engagement towards their health and may not see the importance in the adoption of healthy eating behaviours...
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Article
Open AccessSocial media use for nutrition outcomes in young adults: a mixed-methods systematic review
Social media has been widely adopted by young adults, consequently health researchers are looking for ways to leverage this engagement with social media for the delivery of interventions and health promotion c...
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Chapter and Conference Paper
Implementing Sustainability: Are Universities Leading the Way?
This paper argues for a systematic consideration of environmental sustainability from a behaviour change perspective. As there are so many approaches to ‘sustainability’ that there are easy excuses for those u...
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Chapter and Conference Paper
What’s in a Name? A Systems Thinking Framework for Resource Types in Nonprofit Marketing
This paper presents a framework that helps researchers and practitioners to consider the types and nature of resources in the not for profit domain. The framework draws from the existing literature and include...
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Chapter
Design Issues in Cross-Cultural Research: Suggestions for Researchers
This chapter builds on the first five chapters in this handbook that explained the research design typology. The focus here is on design issues in cross-cultural research. This chapter is intended to serve as ...
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Chapter
Gaps to Address in Future Research Design Practices
In kee** with the unique visual exciting style of the handbook, we wanted to finish with a thinking-outside-the-box implication for future research design practices to question the status quo rather than sum...
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Chapter
Internal Social Marketing, Servicescapes and Sustainability: A Behavioural Infrastructure Approach
This chapter provides the results of case study research conducted amongst higher education institutions (HEIs) on the topic of sustainability. Sustainability for HEIs is a complex and potentially expensive go...
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Article
Validity in market research practice: ‘new’ is not always ‘improved’
Market research suppliers want to provide a differentiated product or service offering to their clients. However, the frequent need to appear ‘new’ results in adaptation of research to different contexts. This...
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Article
Book notes
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Article
Book notes
