3 Result(s)
within
Kuan Zeng
Business and Management
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Article
The role of venture capitalists in reward-based crowdfunding: a game-theoretical analysis
Most entrepreneurs seek VC funding after the reward-based crowdfunding campaign succeeds, and venture capitalists (VCs) can contribute to the project in two aspects: investment and operational expertise. With ...
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Article
Financing the newsvendor with vendor credit line
Vendor credit line ( \(VCL\) VCL ) is a common instrument...
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Article
Open AccessJoint advertising and ordering decisions under the pre-sales crowdfunding
Our study considers a company launching new product on pre-sales crowdfunding platform and explores the joint advertising and ordering decisions in mass market thereafter. Under the “AON” mechanism, we constru...
