Skip to main content

and
  1. Article

    Open Access

    Evolving Perceptions, Utilization, and Real-World Implementation Experiences of Oncology Monoclonal Antibody Biosimilars in the USA: Perspectives from Both Payers and Physicians

    The adoption of oncology biosimilars has been slow in the USA, which may be attributed in part to stakeholder perceptions and lack of operational guidance that supports favorable access to biosimilars.

    **gyan Yang, Kelly Blinzler, Joshua Lankin, Sapna Vijayakumar in BioDrugs (2022)

  2. No Access

    Chapter and Conference Paper

    Variety Drive in Consumer Behavior: Empirical Verification as a Purchase Behavior Motivator Within Some Product Categories

    Psychologists have investigated many aspects of variety seeking and variety drive in different situations, but have disregarded consumer behavior in most instances. This study examines the importance of variet...

    Robert W. Hughes, Roberto Friedmann in Marketing Horizons: A 1980's Perspective (2015)