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  1. Article

    Open Access

    Sustainable wardrobe: recycled clothing towards sustainability and eco-friendliness

    Clothing is an essential aspect of our daily lives, but it comes with a high environmental cost. The production and disposal of clothing contribute to pollution, greenhouse gas emissions, and the depletion of ...

    K. P. Jaheer Mukthar, C. Nagadeepa, Doris Padmini Selvaratnam in Discover Sustainability (2024)

  2. Article

    Open Access

    A bibliometric analysis of financial technology: unveiling the landscape of a rapidly evolving field

    Technology is paving innovative ways to provide financial services and improve the efficiency of financial systems. Since it is a dynamic field of research, it is important to look back on the ever-changing fi...

    Hannah Biju, K. P. Jaheer Mukthar, Amir Dhia in Discover Sustainability (2024)

  3. Chapter and Conference Paper

    Correction to: Students Intention Towards Digital Entrepreneurship – Industry 5.0

    C. Nagadeepa, K. P. Jaheer Mukthar in Global Economic Revolutions: Big Data Gove… (2024)

  4. No Access

    Chapter and Conference Paper

    Minimalism in Agribusiness: Efficient Supply Chains and Sustainable Practices

    Minimalism in agribusiness represents a paradigm shift in the way we approach farming and food production. Its emergence can be traced back to a growing global awareness of the ecological and social challenges...

    K. P. Jaheer Mukthar, C. Nagadeepa in Technology and Business Model Innovation: … (2024)

  5. No Access

    Chapter

    The Educational Technology: A Technology for Education and an Education with Technology

    Educational Technology is the process of integrating technology into education in a positive manner that promotes a more diverse learning environment and a way for students to learn how to use technology as we...

    Anishma Sebastian, K. P. Jaheer Mukthar in Intelligent Systems, Business, and Innovat… (2024)

  6. No Access

    Chapter

    A Study on the Impact of Green Branding on Consumer Buying Behaviour with Respect to the Purchase of Apparel

    Consumer behavior towards apparel is a complex and varied phenomenon, and the introduction of “green” apparel further complicates the decision-making process. Therefore, it is crucial to study the behavior of ...

    Wilber Acosta-Ponce, Syed Kazim in AI in Business: Opportunities and Limitati… (2024)

  7. No Access

    Chapter and Conference Paper

    The Impact of External Debt on the Indian Economy - An Analytical Study

    External debt provides the necessary capital to the government for its economic activities. If the borrowed funds are not utilised properly for asset building activities it would definitely increase the burden...

    Komal A. Dave, Mohammad Z. Ashfaque in Technology and Business Model Innovation: … (2024)

  8. No Access

    Chapter and Conference Paper

    AI-Assisted Personal Finance for Minimalists: Streamlining Budgeting and Saving

    In an era characterized by complexity and information overload, minimalism has emerged as a lifestyle choice embraced by individuals seeking simplicity and intentionality in various aspects of their lives. Thi...

    Jorge Manrique-Cáceres, C. Nagadeepa in Technology and Business Model Innovation: … (2024)

  9. No Access

    Chapter

    Innovative and Sustainable Consumer Intention Towards Smart Garden Gadgets—An Integrated TAM and SUS Model

    The Internet of Things (IoT) is a system of interconnected devices that communicate with each other via the internet, enabling them to share data and perform actions. IoT has revolutionized the way we interact...

    Ibha Rani, C. Nagadeepa in Intelligent Systems, Business, and Innovat… (2024)

  10. No Access

    Chapter

    Addressing the Educational Technology Divide in India: An Analysis of Access, Adoption, and Equity in Digital Learning

    A major objective of contemporary education is inclusion or the practice of giving all students equal access to educational opportunities. By giving diverse learners access to personalised learning opportuniti...

    Boffin Sunny, Nidhi Shukla, Ar Keerti Mishra in Information and Communication Technology i… (2024)

  11. No Access

    Chapter

    A Study on Purchase Intention and Behaviour of Consumers Towards Organic Food

    Organic food is becoming a hand old name, especially in urban India and metro cities. As people are becoming health conscious, the need and demand for organic food are increasing. The study is a humble effort ...

    Syed Kazim, K. P. Jaheer Mukthar in Intelligent Systems, Business, and Innovat… (2024)

  12. No Access

    Chapter

    Exploring the Relationship Between Consumption Expenditure and Comorbidity Status—A Case of Wayanad District of Kerala

    Lifestyle diseases are in a rising trend which is caused by many factors. Consumption patterns of people have changed over a period of time, people have begun unhealthy eating habits leading to non-communicabl...

    Rachel Reji, K. P. Jaheer Mukthar in AI and Business, and Innovation Research: … (2024)

  13. No Access

    Chapter

    Content Marketing Strategy for the Social Media Positioning of the Company AD y L Consulting—Peru

    The main objective is to propose a content marketing strategy for the SMO positioning of the aforementioned company. The following investigation was applied, since a content marketing strategy was found for th...

    Húber Rodríguez-Nomura, Edwin Ramirez-Asis in Artificial Intelligence and Transforming D… (2024)

  14. No Access

    Chapter

    User Behavior and Emotional Responses in Social Media Avatar: Exploring Empathy, Attitudes, and Social Norms

    In the realm of digital communication’s evolution, the present study enquires into the intricate web of user behavior and emotional responses through social media avatars. With a focal point on empathy, attitu...

    A. Pushpa, C. Nagadeepa in AI in Business: Opportunities and Limitati… (2024)

  15. No Access

    Chapter

    Intra-Industry Trade Trends in India’s Manufacturing Sector: A Quantitative Analysis

    Intra-industry trade (IIT) as a concept grew in significance in the 1970s, with the introduction of the Grubel-Lloyd Index (GLI) and Paul Krugman’s new trade theory (Krugman in Am Econ Rev 70:950–959, [22]). IIT ...

    Alan J. Benny, K. P. Jaheer Mukthar in Artificial Intelligence and Transforming D… (2024)

  16. No Access

    Chapter

    A Systematic Literature Review on Mercantilism

    To dive into the existing corpus on the history of mercantilism, a systematic literature review seemed the most appropriate method. To attain a microscopic understanding, this paper attempts to delineate merca...

    Hannah Biju, K. P. Jaheer Mukthar in Artificial Intelligence and Transforming D… (2024)

  17. No Access

    Chapter

    Exploring the Landscape of Metaverse: A Comprehensive Analysis of Existing Research and Future Research Directions

    The Metaverse is a concept that has gained significant attention in recent years as a virtual world where users can engage in immersive experiences and interact with each other in a variety of ways. This syste...

    K. P. Jaheer Mukthar, K. Sivasubaramanian in Intelligent Systems, Business, and Innovat… (2024)

  18. No Access

    Chapter

    Exploring Ecologically Conscious Consumer Behaviour (ECCB) Scale from the Outlook of Household Consumers

    ECCB scale was exclusively designed by the eminent researchers to measure ecologically conscious consumer behaviours of household consumers in the light of eco-friendly concern. This study is empirically desig...

    T. K. Murugesan, Alamelu Mangai, R. Mohan Kumar in Technology-Driven Business Innovation (2024)

  19. No Access

    Chapter and Conference Paper

    Bridging Minds and Markets: Neuroeconomics Unveiling Emotional Influences on Decision-Making

    This paper presents neuroeconomics, a newly emerging transdisciplinary discipline. Emotional influences on decision-making have not yet been thoroughly included into economic theory. The field of “neuroeconomi...

    Rachel Reji, K. P. Jaheer Mukthar in Technology and Business Model Innovation: … (2024)

  20. No Access

    Chapter

    Determining Factors in the Access to Financing of Peruvian Microenterprises in the Period of Economic Recovery

    Despite their importance for the expansion of the economy, many microenterprises have difficulty obtaining bank loans. Therefore, it is crucial to investigate the many factors that influence the availability o...

    Edwin Hernan Ramirez-Asis in AI in Business: Opportunities and Limitati… (2024)

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