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Article
Open AccessPublisher Correction: The impact of toxic trolling comments on anti-vaccine YouTube videos
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Article
Open AccessThe impact of toxic trolling comments on anti-vaccine YouTube videos
Anti-vaccine trolling on video-hosting websites hinders efforts to increase vaccination rates by using toxic language and threatening claims to intimidate people and promote vaccine hesitancy. However, there i...
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Article
Open AccessPublic perception of generative AI on Twitter: an empirical study based on occupation and usage
The emergence of generative AI has sparked substantial discussions, with the potential to have profound impacts on society in all aspects. As emerging technologies continue to advance, it is imperative to faci...
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Chapter and Conference Paper
Stylistic Features Usage: Similarities and Differences Using Multiple Social Networks
User engagement on social networks is essential for news outlets where they often distribute online content. News outlets simultaneously leverage multiple social media platforms to reach their overall audience...
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Chapter and Conference Paper
Predicting Audience Engagement Across Social Media Platforms in the News Domain
We analyze cross-platform factors for posts on both single and multiple social media platforms for numerous news outlets to better predict audience engagement, precisely the number of likes and comments. We co...
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Chapter
Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda
As the quantity of social and online analytics data has drastically increased, a wide variety of methods are deployed to make sense of this data, typically via computational and algorithmic approaches. However...
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Chapter and Conference Paper
Gender and Racial Diversity in Commercial Brands’ Advertising Images on Social Media
Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images sha...
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Article
Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data
We propose a novel approach for isolating customer segments using online customer data for products that are distributed via online social media platforms. We use non-negative matrix factorization to first ide...
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Chapter and Conference Paper
Combining Behaviors and Demographics to Segment Online Audiences: Experiments with a YouTube Channel
Social media channels with audiences in the millions are increasingly common. Efforts at segmenting audiences for populations of these sizes can result in hundreds of audience segments, as the compositions of ...
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Chapter and Conference Paper
Diversity in Online Advertising: A Case Study of 69 Brands on Social Media
Lack of diversity in advertising is a long-standing problem. Despite growing cultural awareness and missed business opportunities, many minorities remain under- or inappropriately represented in advertising. P...
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Chapter and Conference Paper
Convergence of Media Attention Across 129 Countries
The objective of this study is to assess the longitudinal trends of media similarity and dissimilarity on the international scale. As news value has well-established political, cultural, and economic consequen...
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Chapter and Conference Paper
Multidimensional Analysis of the News Consumption of Different Demographic Groups on a Nationwide Scale
Examining 103,133 news articles that are the most popular for different demographic groups in Daum News (the second most popular news portal in South Korea) during the whole year of 2015, we provided multi-lev...
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Article
Open AccessHigh correlation of Middle East respiratory syndrome spread with Google search and Twitter trends in Korea
The Middle East respiratory syndrome coronavirus (MERS-CoV) was exported to Korea in 2015, resulting in a threat to neighboring nations. We evaluated the possibility of using a digital surveillance system base...
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Article
Open AccessWhom should we sense in “social sensing” - analyzing which users work best for social media now-casting
Given the ever increasing amount of publicly available social media data, there is growing interest in using online data to study and quantify phenomena in the offline “real” world. As social media data can be...
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Article
Open AccessSharing political news: the balancing act of intimacy and socialization in selective exposure
One might think that, compared to traditional media, social media sites allow people to choose more freely what to read and what to share, especially for politically oriented news. However, reading and sharing...
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Chapter
A First Look at Global News Coverage of Disasters by Using the GDELT Dataset
In this work, we reveal the structure of global news coverage of disasters and its determinants by using a large-scale news coverage dataset collected by the GDELT (Global Data on Events, Location, and Tone) p...
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Chapter and Conference Paper
Why Do I Retweet It? An Information Propagation Model for Microblogs
Microblogging platforms are Web 2.0 services that represent a suitable environment for studying how information is propagated in social networks and how users can become influential. In this work we analyse th...
