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  1. Chapter and Conference Paper

    The Effect of Prices for Incidental Products in Web Page Promotions on Consumer Price Perceptions for an Unrealted Target Product

    The Internet has increased in its level of importance in promoting diverse products to consumers. Research in marketing has demonstrated that product judgments are affected not only by the promoted product's c...

    Thomas Jensen, Jeremy Kees, Scot Burton… in Revolution in Marketing: Market Driving Ch… (2015)

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    Article

    Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations

    How front-of-package (FOP) nutrition icon systems affect product evaluations for more and less healthful objective nutrition profiles is a critical question facing food marketers, consumers, and the public hea...

    Christopher L. Newman, Scot Burton… in Journal of the Academy of Marketing Science (2018)

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    Article

    A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc.

    Due to the ethical breaches of tobacco companies over a 50-year period, a U.S. Court ruled in United States v. Philip Morris USA, Inc. that major U.S. tobacco companies had misled consumers and the government abo...

    Christopher Berry, Scot Burton, Jeremy Kees, J. Craig Andrews in Journal of Business Ethics (2021)