Skip to main content

4 Result(s)

within Christopher L. Newman Remove this filter

and

  1. No Access

    Article

    Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers

    It has been a widely held notion that firms can benefit from using preferential treatment in their customer relationship management strategies. For example, many firms provide select customers (i.e., recipient...

    Christopher L. Newman, Melissa D. Cinelli… in Journal of the Academy of Marketing Science (2019)

  2. No Access

    Article

    Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations

    How front-of-package (FOP) nutrition icon systems affect product evaluations for more and less healthful objective nutrition profiles is a critical question facing food marketers, consumers, and the public hea...

    Christopher L. Newman, Scot Burton… in Journal of the Academy of Marketing Science (2018)

  3. No Access

    Article

    Broken halos and shattered horns: overcoming the biasing effects of prior expectations through objective information disclosure

    In three studies the authors seek to extend prior research by examining the simultaneous effects of positive (halos) and negative (horns) health-related inferences. How the provision of objective point-of-purc...

    Scot Burton, Laurel Aynne Cook… in Journal of the Academy of Marketing Science (2015)

  4. No Access

    Reference Work Entry In depth

    Bone Remodeling

    Christopher L. Newman, Dr. Matthew R. Allen in Encyclopedia of Exercise Medicine in Healt… (2012)