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  1. Article

    Open Access

    Market viability: a neglected concept in implementation science

    This debate paper asserts that implementation science needs to incorporate a key concept from entrepreneurship—market demand—and demonstrates how assessing an innovation’s potential market viability might adva...

    Enola K. Proctor, Emre Toker, Rachel Tabak, Virginia R. McKay… in Implementation Science (2021)

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