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  1. Chapter and Conference Paper

    Discussion of Design and Experiential Marketing in Ming-Show Pottery Cultural Creative Product

    In the present day, the government of Taiwan is tiring to promote the policy of Cultural Creative Industries (TCCI), as well as to industrialize the cultural products with creation; thus, marketing is the majo...

    I-Yu Chen, Chi-Hsiung Chen, Cheng-Hsui Chen in Internationalization, Design and Global De… (2011)

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