Skip to main content

3 Result(s)

within Andreas Eggert Remove this filter

and
Your search also matched 20 preview-only Content is preview-only when you or your institution have not yet subscribed to it.

By making our abstracts and previews universally accessible we help you purchase only the content that is relevant to you. results, e.g.

Bringing Industrial Software to Market: Managerial Challenges and an Agenda for Future Research

Include preview-only content

  1. Chapter and Conference Paper

    Referral Reward Programs: New Customer Acquisition by Opportunism?

    Referral reward programs are frequently used in services marketing. In referral reward programs, a customer receives a reward for convincing others to become a customer. Numerous large service firms offer rewa...

    Ina Garnefeld, Eva Muenkhoff, Jens Hogreve… in Marketing in Transition: Scarcity, Globali… (2015)

    Download PDF (142 KB)

  2. Chapter and Conference Paper

    Conceptualizing, Measuring, and Managing Customer Share in Key Supplier Relationships

    Marketing metrics have experienced a substantial growth of interest in recent years. From a managerial perspective, top management increasingly calls for “marketing accountability” pressuring marketers to prod...

    Andreas Eggert, Wolfgang Ulaga in Proceedings of the 2007 Academy of Marketi… (2015)

    Download PDF (391 KB)

  3. Chapter and Conference Paper

    Customer-Perceived Value in Business Relationships: A Cross-Sectional Survey Among Purchasing Managers in Germany

    In recent years, there has been a resurgence of interest in the value construct. Delivering superior value to customers is a major concern of management in many business markets of today. In addition, « value ...

    Andreas Eggert, Wolfgang Ulaga, Luc Drapier in Proceedings of the 2000 Academy of Marketi… (2015)

    Download PDF (284 KB)