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  1. No Access

    Chapter and Conference Paper

    Augmented Reality in Omnichannel Marketing: A Systematic Review in the Retail Sector

    Remaining current with emerging trends and technologies is crucial for businesses to stay at the forefront, satisfy consumer demands, and maintain competitiveness. As marketing strategies such as phygital and ...

    Fábio Gomes, Ivo Pereira, Susana Nicola, Rogério Silva… in Marketing and Smart Technologies (2024)

  2. No Access

    Chapter and Conference Paper

    Application of Scheduling and Capacity Management Tools in a Multi-project Environment

    This paper addresses the application of different tools, in a multi-project environment, with focus on schedule and capacity management. The action-research methodology was applied to a production machines man...

    Leandro Pinto, Alberto Pereira, Anabela Tereso… in Information Systems and Technologies (2022)