22 Result(s)
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Chapter and Conference Paper
“Domestic or International?” The Impact of Cognitive Absorption of Short-Form Videos on Tourists’ Post-COVID Travel Intention: An Exploratory Study on Douyin
The extant studies have attested to the effects of media experiences in sha** destination image and influencing the behavioral intentions of potential tourists. However, limited works have focused on the imp...
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Chapter and Conference Paper
Beyond Influencer Credibility: The Power of Content and Parasocial Relationship on Processing Social Media Influencer Destination Marketing Campaigns
The power of social media influencers (SMIs) as effective endorsers for destinations and tourism products have been widely acknowledged. Despite being characterised as content generators by prior research, lit...
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Chapter and Conference Paper
Are Those Immersive Online Ads Really Effective? Consumers’ Responses to 360° Video Ads in Different Media Platforms: An Abstract
This study investigated the main effects of video ad type and media platform type as well as a two-way interaction effect between ad type and media platform type on consumer responses to online video ads. Seve...
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Chapter and Conference Paper
Measuring Confucian Ethics: Scale Development and Validation—An Abstract
Based on the results of literature review and a qualitative study, a measurement scale for Confucian ethics was developed, and further purified and validated with survey data collected in China. The measuremen...
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Chapter and Conference Paper
Country Resources, Country Image and Tourism: A Panel Data Analysis
Place branding, also known as destination branding, is often related to positioning strategies in the tourism industry. Place branding is defined as marketing activities to promote positive destination image i...
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Chapter and Conference Paper
Consumer Evaluation of Search Advertising and Search Engine Effectiveness: The Role of Frustration
Because of search advertising’s potential for greater return on investment relative to other forms of advertising, as well as its increasing market share in online advertising, there is a great need to have a ...
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Chapter and Conference Paper
Crisis Management Advertising Effectiveness: The Impact of Psychological Ownership and Message Abstractness
When businesses cope with the risk of bad press, they seek to limit the impact of negative publicity by engaging in crisis management (Lamb et al., 2010). Inspired by BP ads in the wake of the Gulf spill, we a...
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Chapter and Conference Paper
An Exploratory Study of Consumer Attitudes Toward Mobile Coupons in Relationship Marketing
Relationship marketing is an important concept in both the contemporary marketing academia and practice. Companies have been searching for the most effective way to talk to their targeted customer segment, and...
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Chapter and Conference Paper
Marketing Strategy, Capabilities, and Performance: An Organizational Learning-Based View
Research into the Miles and Snow (1978) organizational types indicates that many organizational processes vary according to strategy. Since organizational adaptation is driven by the firm’s response to its ext...
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Chapter and Conference Paper
The Role of Health-Related Product Attributes, Health Concerns, and Children’s Age on Attitudes and Intentions Toward Organic Food
The purpose of this study is to develop a theoretical model based on the Mehrabian and Russell’s Stimulus-Organism-Response model (1974) in order to examine the influence of consumers’ health-related organic f...
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Chapter and Conference Paper
CONFENIS Special Session on the International Symposium on Electronic Marketplace Integration & Interoperability (EM2I’07)
EM2I’07 is a new venue for presenting state-of-the-art research and development achievements in the design, introduction, and use of integration technology for electronic marketplaces that affect business inte...
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Chapter and Conference Paper
A Study on the Influencing Relationship of Key Factors in CRM
In today’s highly competitive business world, customer relationship management (CRM) is emerging as a core marketing activity. Based investigation of the factors that influence the customers’ willingness to en...
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Chapter and Conference Paper
An Interest-Oriented Network Evolution Mechanism for Online Communities
Online communities involve lots of interactions among members. Those interactions are usually shown as “friend links” between community members, and an online community could be seen as a network of members. T...
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Chapter and Conference Paper
A Research on Power Load Forecasting Model Based on Data Mining
Utilizing the advantage of data mining technology in processing large data and eliminating redundant information, the system mines the historical daily loading which has the same meteorological category as the...
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Chapter and Conference Paper
A Study on Tacit Knowledge Sharing in ERP Enterprises
With the fast develo** knowledge economy, one of the major challenges facing enterprise managers is aligning knowledge management (KM) with business strategy and processes, especially after an enterprise has...
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Chapter and Conference Paper
An Effective Algorithm of Shortest Path Planning in a Static Environment
Path Planning is generating a collision-free path in an environment with obstacles and optimizing it with respect to some criterion. Because of its importance in robotics, the problem has attracted a considera...
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Chapter and Conference Paper
The Reuse Study of Small Agricultural Machinery’s Product Information Model
It is estimated that more than 90% of industrial design activity is based on variant design. How to use the product information model of similar products and to improve design efficiency and the designer’s cre...
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Chapter and Conference Paper
Reliability Analysis for Manufacturing Grid
Manufacturing Grid (MG) emerges as a new manufacturing model to provide a general platform for networked-manufacturing. The reliability is a significant and complex issue in MG system as resources in it are ge...
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Chapter and Conference Paper
QoS Management in Manufacturing Grid
In order to apply Manufacturing Grid technology to manufacturing field and provide resource-sharing and collaborating for the distributed manufacturing companies on a common platform, Manufacturing Grid system...
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Chapter and Conference Paper
Flexible Dynamic Scheduling Based on Immune Algorithm
The Job-Shop Scheduling Problem is simplified from the shop production though it is NP-hard, and the actual Scheduling is more complicated than it. The complex flexible manufacturing cell dynamic scheduling (F...
