7 Result(s)
within
Business and Management
Business Strategy/Leadership
Lu**g Sun
Conference Paper
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Chapter and Conference Paper
Measuring Confucian Ethics: Scale Development and Validation—An Abstract
Based on the results of literature review and a qualitative study, a measurement scale for Confucian ethics was developed, and further purified and validated with survey data collected in China. The measuremen...
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Chapter and Conference Paper
Country Resources, Country Image and Tourism: A Panel Data Analysis
Place branding, also known as destination branding, is often related to positioning strategies in the tourism industry. Place branding is defined as marketing activities to promote positive destination image i...
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Chapter and Conference Paper
Consumer Evaluation of Search Advertising and Search Engine Effectiveness: The Role of Frustration
Because of search advertising’s potential for greater return on investment relative to other forms of advertising, as well as its increasing market share in online advertising, there is a great need to have a ...
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Chapter and Conference Paper
Crisis Management Advertising Effectiveness: The Impact of Psychological Ownership and Message Abstractness
When businesses cope with the risk of bad press, they seek to limit the impact of negative publicity by engaging in crisis management (Lamb et al., 2010). Inspired by BP ads in the wake of the Gulf spill, we a...
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Chapter and Conference Paper
An Exploratory Study of Consumer Attitudes Toward Mobile Coupons in Relationship Marketing
Relationship marketing is an important concept in both the contemporary marketing academia and practice. Companies have been searching for the most effective way to talk to their targeted customer segment, and...
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Chapter and Conference Paper
Marketing Strategy, Capabilities, and Performance: An Organizational Learning-Based View
Research into the Miles and Snow (1978) organizational types indicates that many organizational processes vary according to strategy. Since organizational adaptation is driven by the firm’s response to its ext...
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Chapter and Conference Paper
The Role of Health-Related Product Attributes, Health Concerns, and Children’s Age on Attitudes and Intentions Toward Organic Food
The purpose of this study is to develop a theoretical model based on the Mehrabian and Russell’s Stimulus-Organism-Response model (1974) in order to examine the influence of consumers’ health-related organic f...
